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Vivo Doubles its Smartphone Market Share to 12% in India

Vivo is one of the several smartphones brands owned by the Chinese conglomerate BBK Electronics. The company mainly focused on the offline market in its initial days. With recent launches, the company is also focusing on online sales. According to the latest report from CounterPoint, the company has doubled its year-over-year (YoY) market share from 6% to 12%. We think the company’s focus on online sales could have boosted the shipments.

In the Q1 2019, Vivo has seen a 119% YoY growth in the world’s second largest smartphone market. As seen earlier, the company introduced the latest V-series smartphones just before the IPL season. During the launch, the Vivo V15 and Vivo V15 Pro are the cheapest smartphones to offer complete bezel-less displays. These devices look same as the flagship Vivo NEX smartphone launched last year. Unlike other Chinese brands, Vivo also has a pan-India presence.

Though Vivo V15 smartphones don’t come with an aggressive price tag to compete with Xiaomi. With innovative features and decent hardware, these smartphones cater to a completely different audience. Apart from the bezel-less display, the Vivo V15 smartphones also come with a pop-up selfie camera and fast charging support. Unlike other mid-range smartphones, these devices also come with an AMOLED panel and in-display fingerprint scanner.

Apart from the mid-range Vivo V-series smartphones, the company’s also sells Y-series with budget pricing. Even though the company is more focused on offline channels with Y-series smartphones, its good to see the newly launched devices like Vivo Y91 and Y95 coming with gradient design and waterdrop notch displays. Based on the recent reports, the company might soon launch its first ever Android Go smartphone under the new U-series in India.

The Vivo U-series was recently introduced in China by with the new Vivo U1 smartphone. In China, Vivo U1 is currently the most affordable dual camera smartphone from the company.¬†Apart from U-series, the company could also launch S-series smartphones in the Indian market to further boost its online presence. While we don’t the company will double its market share in Q2 2019, it might once again achieve the highest growth among the top 5 smartphone brands in India. Stay tuned on Phone Radar for latest updates!

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