Realme, a brand that started as a sub-brand of OPPO has now become an emerging entity in India. After the successful launch of Realme 1 in India, the company had later become independent and has been in a spree of releasing reliable smartphones in consecutive months. Realme, despite the fastest growing smartphone brand, had also claimed that it had sold over 2 million of their products this season, which include the Realme 2, Realme 2 Pro and the Realme C1 smartphones.
For those market share enthusiasts out there, a report from Counterpoint suggests that Realme has gained 4% online market share in 30 days in Q2, 2018. Realme is supposedly the first ever smartphone brand to ship up to over 1 million smartphones in a five-month period across all the online channels. These Realme products are often regarded as the most popular smartphones because of the company’s competitive sub-150$ (Rs 11,000 approx) price segment and the unique diamond-cut design elements, Realme 1 and 2’s rear design for instance.
Back in May, Realme has introduced its first smartphone the Realme 1, which was unveiled with a 6.0-inch FHD+ display that featured an 18:9 aspect ratio and had a unique diamond-cut design that attracted the budget segment on the mobile industry. Till then, that segment was most widely known for Xiaomi’s Redmi phones in India. However, with the launch of Realme 1, the Chinese company has brought in a phone with MediaTek’s new Helio P60 chipset coupled with 3GB/4GB/6GB of RAM and with onboard storage ranging from 32GB/64GB/128GB. A decent 3410mAh battery powered the phone. As for the optics, the Realme 1 featured a 13MP rear camera and an 8MP front-facing camera. The Realme 1 shipped with Android 8.1 running out-of-the-box with OPPO’s ColorOS on top.
On the whole, the pricing from the Realme for this one was very aggressive starting at Rs 8,990 for base 3GB/32GB variant and Rs 13,990 for the larger 6GB/64GB variant. Henceforth, for this competitive pricing and pretty decent specifications and the unique diamond-cut rear design has made Realme 1 sell more than 400,000 units within a month of the launch.
After the successful Realme 1 launch in May, the company had immediately geared up and had launched the Realme 2 in September. To catch up the trend, Realme has opted to dual camera setup on the rear and the controversial notch design on the front. During the launch, the company has faced criticism for dropping the P60 processor and going for an older Qualcomm Snapdragon 450 processor. The reason for the backlash was supposedly users speculating that the Realme 2 was a successor of Realme 1, which is not, company’s CEO confirmed this and said it’s not an upgrade but to consider it as a pocket-friendly all-rounder. However, the sales were a record hit later (Realme 2 was sold up to 2,00,00 units in five minutes on Flipkart exclusively) despite the backlash as users were more inclined to the features the phone offered like dual cameras, a larger prominent display for instance.
As for specifications, the Realme 2 featured a 6.2-inch HD+ display with an aspect ratio of 19:9. As stated earlier, the phone was powered by a Snapdragon 450 SoC followed by 3G/32GB and 4GB/64GB storage variants. Similar to the Realme 1, the Realme 2 also shipped with Android 8.1 Oreo out-of-the-box. Although Realme wasn’t a sub-brand of OPPO anymore, it still featured ColorOS 5.1 running on the Realme 2. The Realme 2 was equipped with dual cameras a 13MP primary sensor and a 2MP depth sensor; it was also capable of recording video up to 1080p@30fps. It additionally featured Face Unlock, Smart Lock and standard fingerprint sensor for authentication. The dual camera Realme 2 (3GB+32GB) was also aggressively priced at Rs 8,999 during the launch; however, due to the rupee depreciation, it is now available at Rs 9,499. The larger variant of the Realme 2 (4GB+64GB) is still the same as the launch price, i.e. Rs 10,990.
Realme 2 Pro
As stated first, Realme has been in a bout of releasing phones, after the launch of Realme 2, within a month, the company has launched the successor to the Realme 1 – the Realme 2 Pro. The company has stepped up in the game and has entered into the mid-range segment with the Realme 2 Pro, unlike the other phones, which were released under the budget-friendly segment.
The Realme 2 Pro has been well accepted by the users looking for a powerful phone in this mid-range segment as it was priced at Rs 13,990 for the base variant. The phone features a massive 6.3-inch dew drop notch display (1080×2340 pixels) with a 19.5:9 ratio. It has 90.8% screen-body-ratio and a pixel density of 409ppi.
Under the hood, the Realme 2 Pro packs in a Snapdragon 660 AIE SoC, the other contenders who shared this chipset are the Xiaomi A2 and the Vivo V11 Pro. The Realme 2 Pro is also the company’s first phone to feature 8GB of RAM paired with 128GB of RAM. The company also offers 4GB/64GB and 6GB/64GB variants as well. The Realme 2 Pro is quite a powerful device, which also equips Adreno 512 GPU, which proved to handle games smoothly. Check out our full review of the Realme 2 Pro, where we tested out the maxed out 8GB/128GB variant.
As for the cameras, the Realme 2 Pro boasts a 16MP+2MP dual cameras on the rear, and a16MP camera on the front – in the dewdrop notch. It packs in a 3500mAh battery, and lastly, it also runs on Android Oreo 8.1 based ColorOS 5.2. The Realme 2 Pro is available in – 4GB of RAM/64GB priced at Rs 13,990, 6GB of RAM/64GB at Rs 15,990, 8GB of RAM/128GB comes at Rs 17,990.
Realme hasn’t done yet; the company had launched the Realme C1 along with Realme 2, which share almost the identical specs but with minor changes. The company claims that the Realme C1 is considered to be an entry-level smartphone on a budget. Albeit the cost-effective element Realme hasn’t compromised on the design with this device – the Realme C1 is the first smartphone in the industry to offer a ‘notched’ display in this price-point.
Despite an entry-level smartphone, a Snapdragon 450 SoC powers the phone coupled with 2GB of RAM and 16GB of onboard storage. While both Realme 2 and Realme C1 share the same processor, same display size, and rear cameras, the front cameras differ as the Realme C1 features a 5MP camera. The phone is kept alive by a massive 4230mAh battery, which is certainly huge when compared to the competition in this segment. Unlike, the Realme 2, the Realme C1 doesn’t have a fingerprint sensor for authentication. The aggressive pricing of Realme C1 was Rs 6,999 during the launch, as stated earlier, the price has been hiked up to Rs 7,999.
The users are well receiving Realme’s aggressively priced phones all over India for the features and specifications they offer, which has put the company in the 4th position in the fastest growing online smartphone market in 30 days, and the brand has also been rated 4.5/5 across all the e-commerce platforms in India.
MediaTek Helio P70
Realme isn’t stopping anywhere; the company has now teased the new mid-range SoC, the Helio P70, which is a successor to the Helio P60. The company states that it is the first manufacturer to utilize this new powerful mid-range chipset for its upcoming smartphones. The significant differences with the new chipset with the earlier P60 is that the P70 is said to have higher clock speeds at 2.1GHz with ARM Cortex A73 cores, while the P60 had ARM Cortex A53 at clock speeds of 2.0GHz. This further translates to an increase in performance by 13% in P70 over the predecessor Helio P60 chipset.
(Note: This is a Brand Story)