The ongoing rupee depletion has caused a ruckus to the smartphone industry mainly when the CEO of a smartphone industry addresses it on his Twitter.
That’s right, the CEO of Realme – Madhav Seth has recently stated on Twitter that due to ongoing fall of rupee, there’s no way to keep up the same pricing of their products since they are already working on low margins. He further said that post-Diwali, their upcoming Realme products pricing most likely would be rising.
As stated, many of the Diwali sales have been ended notably on the e-commerce platforms, and henceforth few of the Realme products prices have been hiked. The products that include the price hike are the recently revealed – the Realme C1 and the Realme 2.
While the Realme C1’s price has been hiked by Rs 1,000, the Realme 2’s base variant has also been raised by Rs 500. Still, the company’s latest offering Realme 2 Pro and the earlier released Realme 1 smartphones’ prices haven’t been hiked, which is undoubtedly a relief to consumers.
As for the accurate pricing of these hiked smartphone products – the Realme 2 base variant (3GB+32GB) is now Rs 9,499 on Flipkart, which earlier costed Rs 8,999. However, the larger 4G+64GB variant is still priced at Rs 10,990, no increase here.
And lastly, the Realme C1 which was available at Rs 6,999 for the base variant (2GB+16GB) has been bumped up to Rs 7,999, which puts it in the price range of Xiaomi’s Redmi 5.
Even though Realme phones are meant to be aggressively priced especially in this segment with its low margins (as stated by the CEO), the depleting rupee is tampering the Realme’s effective business model.