Apple is selling iPhones for a long time now, in fact, it is going to celebrate the 10-year anniversary next year. The company now counts its profits in billions and now adding on to a number of existing milestones, the company has obtained the new level of achievement. Tim Cook, the company’s CEO in an employee meeting announced that Apple recently sold the billionth iPhone.
Well, it is a huge number for the company and it is indeed a milestone that every company wants to touch. According to the reports, the company hit their 500 million mark by March 2014. So it took only 2 years for them technically to sell another 500 million to reach this milestone, which is definitely impressive. It all started back in 2007 when Steve Jobs unveiled the first iPhone ever and set a sales goal of 10 million by 2008. There were many doubts on this, but all of that was put to an end when the company exceeded the forecast of 10 million with a whopping 13.7 million phones.
Soon after 4 years, i.e. in 2011, the company reached it’s first biggest milestone of 100 million units being sold. From there the sales really began to take off as the company started making technological advancement to the iPhones. It took just a year after that, to reach the 200 million mark by 2012. And surprisingly, the company ended the year 2012 with having 300 million iPhone sales as well. And the rest followed soon after. The sales numbers were not stopping for anything at any point. Analysts were surprised to the see that the 400 million mark was touched by the company in just 8 months after hitting the 300 million.
Eventually, it took less than 7 years for Apple to sell over 700 million iPhones throughout the world. With the launch of iPhone 6s and the 6s Plus etc. in the year 2015, it took no time for them to sell 600 million units. The company also launched a Special Edition smaller iPhone as well, which may or may not have contributed much to the sales. And note that the company’s sales dropped for the first time this year by Q2. Soon after analysts predicted that the sales numbers will further go down and as predicted, we saw the number sank by 16 percent in Q3.
Also now with the launch of the new iPhone 7 in coming months, the company has now decided to increase the prices of their iPhones in India. Most of the models will cost around 12 percent more than what they cost as of now. This could only lead to market share drop as there are far better Android offerings for the same price or even less than that. This might also reflect negatively on the future of the company since the Android adoption rate is at its peak in several years. But hey, none of this is stopping Apple from doing what they do best and now here we are. Selling 1 Billion smartphones under a decade is no joke and despite all the reducing numbers for the company, this would have been a moment to cherish and we can’t wait to see what they have in store for us this year.