Android One Phones from Micromax, Spice and Karbonn Launched for Rs. 6399

by Chetan Bhawani 19

Android One

Android One, the initiative announced by Google recently, is finally turned to reality by the creator of Android OS, and this initiative is done by the collaboration with three Indian smartphone brands initially – Micromax, Karbonn and Spice. Google’s aim with Android One project is to give the users an experience of the pure Android with latest ROM, regular and automatic updates.

One of the important things taken care of, is the local language support in the Android One devices. According to Sundar Pichai, Senior VP, the devices include support for six additional languages except Hindi. The three initial partners are going to sell their first Android One devices on different stores.

  • Micromax – Amazon.in (Micromax Canvas A1)
  • Spice – Flipkart (Spice Android One Dream UNO Mi-498)
  • Karbonn – Snapdeal (Karbonn Sparkle V)

Interestingly, the Android One phones from these three brands have similar specifications and no different pricing. It’s the 4.5-inch screens, quad-core processor, MicroSD card slot, latest Android version in each of the three devices. But what’s the advantage and how is this project different from the current Android smartphone scene? According to Google, the users will get 200MB of free data usage per month for Android updates, for the first six months and that would be with Airtel SIM. In fact, Bharti Airtel and Reliance are the two carriers to have joined into this project.

The plan was to bring out devices under the $100 mark, but the actual pricing set for these Android One handsets, is Rs. 6399 which does break the barrier but does not make much difference, because there is a scarcity of some good smartphones in this particular price range, although the recent players have brought in some excellent phones, only to be seen out-of-the-stock and available through flash sales. Google has to answer a few questions here, as the strategy looks quite different from what it was when the Android One project was announced. Why choose only online retailers when this was initially to reach the population in both urban and rural areas?

Now, the main question here is whether Android One is going to make a real big impact, especially after the consumers got their eye recently on the popular Chinese brands, which entered the Indian market?

The Android One project is going to expand by the end of 2014, and apart from India, Indonesia, Phillippines and other South Asian countries will be seeing the Android One devices. And apart from Micromax, Spice and Karbonn, the other brands like Alcatel, Panasonic, Asus, Acer, Xolo and HTC will join in to make Android One phones.

Chetan Bhawani

Chetan Bhawani is a dentist, a tech blogger and a passionate writer in the field of technology. He keeps himself connected to the web for the entire day, of course except when he's dozed off! Add +Chetan Bhawani on Google Plus for more!

  • Nikhil Narkhede

    Android One is a powerful initiative which will surely help in making lives of many in this world a lot better.

    • up next for human life improvement from google is project ara. Phones will be so affordable!

    • Suraj Racharla

      It is jujst another way google is helping people on a budjet expirience the power af Android at a very low price

  • manoharrao mamidipelli

    Yes,impressed, ordered for two no from amazon one to gift ,(grand daughter).and one for me.

    • thats awfully kind you wont be disappointing in these devices. They’re sure to perform 🙂

    • Suraj Racharla

      WOOT WOOT. They will be very hapy with the phone and they will be able to kepp up with your kids life!!!

  • Beware “XIAOMI”..

    • Suraj Racharla

      But Android 1 specs arent the best if you think about it. Its a good phone to buy if you really want hte lastest version of Android!!

  • These smartphones should have been priced at the 5.5k range. It would have sweetened the deal a little bit more.

    • Shanky Yadav Jungly

      You are right

    • Suraj Racharla

      YEs but google also has to make some money. There profit margin isnt as low as other chinese companies and we have to notice that!!

  • samir naik

    great phones at great price

    • Shanky Yadav Jungly

      Yeah

    • but their is alwys the Xiaomi Redmi 1S its a pretty sweet deal! at 8999Rs.! And xiaomi s the king of budget right now!

    • Suraj Racharla

      YEs but its mostly if you want to get the lastest version of Android !! Yes thera re other phones in this price but considering this phone is part of google this may be one to consider!!

  • Shanky Yadav Jungly

    Only the material design is different

    • Suraj Racharla

      Yes. Nice to see that on such a low end phone and google is interacting with both the high end low end smartphone world!!

  • Joshua Akinsola

    these are pretty nice deals for very low prices. I would like to have but have no money and aspire for the note 4. If any f these carriers were to it us market with lollipop, it would be strong competitors

  • Suraj Racharla

    Amazing phones by google but there are other phones in the same price range. This is something to consider when buying a cheap phone and for people in INDia they consider buying this phone and trying google out!!