The top 3 smartphone makers; Samsung, Apple, and Huawei uses their in-house processors in most (or all, incase of Apple) of their smartphones. With this kind of own production of processors, the manufacturers can optimize their devices for giving better productivity. Huawei had recently unveiled their latest flagship processor Kirin 950 which seemed to be most powerful chipset. Within the next few days, Samsung came up with their own Exynos 8890 that is also rumored to be used in one variant of upcoming Galaxy S7.
According to a media publication based out of Taiwan, Sony and LG are now looking forward to come with their own processors for powering their smartphones. Global UniChip, Taiwan-based ASIC design service company had been contacted by few smartphone brands from Asia to develop new chipsets. If that comes true, it will be a big setback for third party manufacturers like Qualcomm and MediaTek.
While we can’t expect every device from these brands to use in-house processors, at least the high-end devices might feature their own chipsets for improving efficiency and better optimizing of the device. Earlier this year, Xiaomi had brought 51% of shares of affordable chipmaker, Leadcore. The company had even launched most affordable smartphone RedMi 2A powered by Leadcore processor.
Unlike Samsung and Huawei, Xiaomi chose to use their own chipsets for entry-level smartphones rather than the flagship devices. The upcoming Xiaomi Mi5 is rumored to be powered by the recently unveiled Snapdragon 820 SoC. By using the in-house processor, Huawei had also increased their market share and the profits. Now, it’s time for LG and Sony to come up with the smartphones with in-depth optimizations.