he global mobile phone market report for the Q2 (April-June) of 2015 is out. As expected Samsung topped the smartphone and mobile phone shipments. The report also suggests the growth of China Manufacturers, who have stepped out of China for the globalization of their brands. Huawei for the first time has jumped to the third spot in the both smartphone and mobile phone shipments settling Nokia (Microsoft) for the fourth position in the list.
You would have read the news that Samsung has had declining sales after the Launch of the Galaxy S6, but this has not stopped them from launching another dozen devices in the past few weeks. The brand has been focusing on offering budget devices priced below Rs 5,000 to premium devices above Rs 50,000, ensuring that the demands of any budget are met. According to the Q2 2015 Market report, the brand has now a total Market share of 21% which is still Huge making them the number #1 brand in the world.
Apple, which is at #2, may soon have a better share in the worldwide shipments because of the iPhone 6S & iPhone 6S Plus launched recently in the US. The devices would be available in more than a
hundred countries in the month of October which would help Apple easily reach towards the number one ranking.
Talking about Africa, the shipments in Middle East Africa grew by 7 times faster than the global which could mainly be because of the better connectivity options & Google’s Android One push with their Infinix HOT 2 Smartphone launched at $81.
In the Top 10 list there is no Indian Manufacturer, but we do expect Micromax to soon close in & move ahead a few International brands considering their recent sales records. Surprisingly, Huawei is on the #3 which is positioned strongly in the Asia, Latin America & Europe though there are not many devices which are in the buzz but end of the what matters is the Volume & the market share which is where Huawei has succeeded.
One Important fact according to this report is that, out of every 4 mobile phone shipments, 3 are of Smartphones where in Xiaomi is at #3 under the Global Smartphone share & they are moving north under this category. This is possible with their Flash Sales, Competitive pricing & unique portfolio of products. In fact in Asia Xiaomi has 10% market share while Apple has 11% market share clearly pointing that the markets shares are very close & we would expect drastic results for the current quarter.
The other interesting facts from the report are, one in every five mobile phones shipped is from Samsung. Out of the total mobiles phone sales, smartphones occupy 75% of global market share and 50% of them LTE enabled smartphones. In India, the LTE smartphones shipments have seen a huge boost in this quarter with a growth of 120% compared YoY. Samsung leads in every continent apart from North America, where Apple has a market share of 31% compared to 24% of Samsung.
Asus with its Zenfone 2 series of smartphones has been the fastest growing brand with 500% growth in shipments, followed by Vivo with a growth of 400% compared with last year’s results. From overall aspect, brands like Asus, TCL, and Vivo are having better share when compared bigger brands like Motorola, Lenovo, and LG. HTC and Sony are the other brands that have lost the race to the Chinese brands. Share your comments below about the growth of Chinese brands which are making tough for other global brands.