Gionne has announced its partnership with Foxconn and Dixon Technologies to manufacture mobile phones in India as a part of ‘Make in India’ campaign. Under the ‘Make in India’ campaign there are many other many manufacturers who showed interest in manufacturing the devices in India. Last month, Xiaomi unveiled its first ‘Made in India’ smartphone Redmi 2 Prime that was manufactured in partnership with Foxconn.
Earlier Gionee is one of the ODM’s (Original Device Manufacturer) who used to manufacture mobile phones for other brands. The company came up with its own branded mobiles in the year 2013, even though there are many other manufacturers who sells the Gionee smartphone under their brand names like BLU, AllView, Himax, Walton and many others.
As of now the company is importing the mobiles directly from China which makes the devices cost higher with the additional taxes. With the Made in India smartphones, the prices of the smartphones can be slightly lower when compared to the imported units, which indirectly benefits the end consumers with low-priced devices.
Initially, the company will be investing $50 Million (Rs. 318 crores) in the next three years in India. With more investments in R&D team, the company plans to make the Gionee’s Amigo UI more customized for the Indian customers.
As of now, the company only manufacturers the new F series and P series smartphone in India along with featured phones. The Foxconn’s local manufacturing plant in Sri City, Andhra Pradesh will be manufacturing the smartphones while the Dixon Technologies Noida plant will manufacture the featured phones along with few other smartphones.
Both the plants will start manufacturing the Gionee smartphone starting from October. When combined both the plants can manufacture more than 1.2 Million products per month. William Lu, President, Gionee, said, “India market is second home market to Gionee after China and the investment in India manufacturing is just another step in a line up of much more to come for the Indian market and customers.”
Arvind Vohra, CEO & MD, Gionee India, said “Make in India as an initiative gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points. We are happy to have partnered with the best in business including Foxconn and Dixon and sure that this step will prove to be instrumental in the brand’s future.”
With many manufacturers showing positive intent towards the ‘Make in India’ campaign, we can assure it can achieve its goals like Job Creation, Economic Development, and Global Recognition. It is also featured in “100 Most Innovative Global Projects.” Stayed tuned for more information about the Make in India impact on the Indian mobile phone industry.