YU Televentures has been competing with the Chinese manufacturer by launching the smartphones under Rs.10,000 price range. The company debuted with the YU Yureka smartphone which was the cheapest smartphone to be powered by Snapdragon 615 processor. Later the company has also launched the Snapdragon 410 powered Yu Yuphoria with 16GB of internal storage and 2GB of RAM. It is priced at Rs.6,999 making the only device to available at that price range with such a decent specifications and metallic frame around the device.
The third in the list is the Yureka Plus, which is the most affordable smartphone to feature Full HD display and recently the company has also launched the cheapest Snapdragon 410 smartphone Yunique priced at Rs.4,999. While competing against the likes of Xiaomi, Lenovo and its Indian counterparts, the company has been successful in making the budget smartphones even more affordable.
Now as a complete makeover, YU is rumored to launch a high-end smartphone called ‘YU Yutopia‘ to compete against OnePlus 2. Though the device is rumored to launch on September 8th event along with the affordable Yunique smartphone, but that didn’t happened. Now the fresh leaks suggest the device to be launched in the month of October.
The device comes in two variants, one with Full HD display and 3GB of RAM, and the other with Quad HD display and 4GB of RAM. It sports a 5.2-inch display and is powered by 64-bit Snapdragon 810 processor. There is 32GB of internal storage along with a microSD card slot.
Like the other YU smartphones, we expect the device to run on Android 5.1.1 Lollipop Cyanogen OS. The device supports dual SIM dual standby along with 4G LTE connectivity. With these specifications, the company is now looking to capture a share of high-end smartphone range by launching the smartphone with flagship specifications and low pricing compared with the other brands.
The Zauba listing also shows few units are already been shipped to India. Since the official launch event is only a few weeks away, we can expect some details to be leaked. So stay tuned for more information regarding the exact launch date and pricing of the new flagship device from YU.