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Xiaomi UK £1 Smartphone Flash Sales gets Huge Backlash on Social Media



The Chinese manufacturer Xiaomi has forayed its most popular smartphones into the UK market earlier this month. To promote itself in the new market Xiaomi has reportedly held a ‘Flash Sale’ of few of its devices that include – the Xiaomi Mi 8 Lite and the Xiaomi Mi A2. These latest Xiaomi phones were priced at £1 during the sale, which backlashed as the company had only put up a total of only ten devices for the sale.

The deal was to get the Mi 8 Lite (the actual cost is £249) and Xiaomi Mi A2 (£259) both at £1; however only three of these devices were sold initially, and a couple were added and were sold thereafter. The misleading sale led to rage on Twitter as the precise number of devices that were supposed to be sold wasn’t mentioned during or before the sale.

The repercussion also led a Twitter user to inspect page in the backend only to find out that the page was programmed to display ‘Out of Stock’ while the Order button was clicked; this further led users to shower complaints about this specious sale to UK’s Advertising Standards Authority as well.

The reaction brought Xiaomi to apologize for the misunderstanding via Twitter eventually. The statement from Xiaomi stated that they aimed to sell a total of 10 of their devices for £1. And, the company has also agreed that they couldn’t realize that public had associated the term “Flash Sale” as a regular Xiaomi’s sale, across different markets, where it usually sells more than ten devices.

The statement further confirmed the ten customers have bought the Xiaomi devices during the sale and were selected as random winners amongst the thousands who clicked the ‘Buy’ button during the sale.



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