In the last couple of years, Vivo has seen a tremendous growth in the global smartphone market share. It achieved this feat by selling its devices in just nine Asian markets. Vivo is also one of the fast-growing smartphone brands in the world. Today, the company has announced to enter six new markets across Asia, Africa, and Europe. While it is eyeing on Morocco and Kenya in Africa, Russia will be sole market for Vivo in Europe.
Talking about the Asian markets, Vivo is already selling its smartphones in the Philippines, China, India, Thailand, Malaysia, Indonesia, Cambodia, Pakistan, and Myanmar. Now, the company also announced to enter Taiwan, Singapore, and Hong Kong. As of now, the company will be selling high-end Vivo X20 and X20 Plus smartphones in Hong Kong. In the coming weeks, the Vivo smartphones will be made available in Taiwan, Singapore, and Russia.
It will be starting its African operations only from early next year. The company is already spending huge sums on the local marketing with the hoardings, TVCs, and sponsorships. It also signed a six year long sponsorship deal with FIFA for a whopping €400 million. The company will be the official sponsor for the upcoming 2018 FIFA Worldcup in Russia and 2022 FIFA Worldcup in Qatar.
In India, Vivo is the third largest smartphone brand next to Samsung and Xiaomi. With its strong offline presence, Vivo has registered 26% QoQ growth and by the end of Q2 2017, it has a market share of 13%. Unlike many other Chinese brands, Vivo and OPPO are more focusing on the offline sales. While the Chinese smartphone market has reached the saturation point, the brands have started investing in the infrastructure for offline sales.
In the beginning, Vivo smartphones are known for offering Hi-Fi audio. With the craze for selfies, the company also started marketing the camera capabilities of its devices. Apart from Hi-Fi audio and selfie cameras, the brand is also focusing on latest innovations. At the MWC Shanghai 2017, the company demoed the under-glass fingerprint sensor. Recently, the company also launched the Vivo V7+ smartphone with FullView display offering 18:9 aspect ratio.
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