Few days back we had posted about a new smartphone called Viaan to debut in the Indian market. According to the scheduled event, the company had launched four smartphones and one feature phone. If you haven’t followed our previous article, this is the brand owned by the Indian film actress Shilpa Shetty. The devices run on Android OS with almost stock UI.
The list of smartphones includes Viaan Eternal 4G, Encore, Empower, and Emerge. Among all the four, the Eternal 4G is the best device and is also the only device to come with 4G LTE. There is also a feature phone named Viaan V 1.8 that comes with VGA rear camera and a dual SIM support. The internet can also be accessed through this device, and it costs only Rs. 849.
Speaking at the launch of Viaan Mobiles, Raj Kundra, Chairman – Viaan Industries said, “I am extremely delighted to announce the launch of Viaan Mobiles. Resonating with the brand name Viaan meaning full of life and energy, we hope to provide consumers with smartphones that not only help them connect with loved ones but also take complete care of their needs. Viaan mobiles are trendy, strong and work on the latest technology.”
In details, the Viaan Eternal 4G comes with a 5.5-inch display with HD resolution. It comes powered by MediaTek Quad-core processor clocked at 1.3GHz along with 2GB of RAM. There is 16GB of inbuilt storage that can further expandable through MicroSD card. It is backed by the 2,780mAh battery that can give decent battery life. The device also includes a fingerprint sensor placed on the rear of the device
The Eternal 4G runs on outdated Android 4.4 KitKat while the company assured to release the Android 5.1 Lollipop via OTE update. It has an 8MP rear camera with LED flash and a 5MP front-facing camera for selfies and video calls. The device will be available in the Black and Gold colors that are priced at R. 12,499 and Rs. 12,999 respectively.
The second smartphone in the list is the Encore that sports a 5-inch FWVGA display. Under the hood is the 1.2GHz quad-core processor with 1GB of RAM and 8GB of internal storage. It supports dual SIM dual standby but lacks the 4G LTE connectivity. The device has an 8MP rear camera, 3.2MP selfie camera, and a 2000mAh battery. It measures just 8mm thick and runs on Android 4.4 Kitkat.
The Viaan Empower comes with a 4.5-inch FWVGA display and is powered by the same 1.2GHZ quad-core processor as seen on the Encore. It has 1GB of RAM and 8GB of internal storage along with MicroSD card slot. It is backed by a 1,800mAh battery and will be available in Black and Grey colors.
The fourth and last smartphone from the list is Viaan Emerge, and it comes with basic specifications required for Android smartphone. It has a 4-inch WVGA IPS display and an unknown dual-core processor. There is 512MB of RAM, 4GB of internal storage and a 1400mAh battery. This dual SIM device includes a 2MP rear camera with LED flash and a VGA front-facing camera.
Coming to the pricing, the Eternal 4G is the costliest device among the four smartphones with a price tag of Rs.12,999. While the Encore, Empower, and Emerge are entry-level smartphones priced at Rs.5,499, Rs, 4,899, and Rs.3,499 respectively. As of now the company has 450 service centers across India.
The brand had also announced 24×7 personal concierge service called ‘V-Assist’ for all the Viaan smartphone users. Through this service, the users can get best deals and offers about all the services through a voice call. Though this very early to talk about the devices, the company focus on the rural markets can be an important factor for its growth. Through online sales, there are also better devices from Chinese manufacturers that are priced very aggressively.