Update – Today, OPPO launched the latest entry-level OPPO A37 in India priced at Rs. 11,990. As said earlier, the device comes with entry-level specifications while the other device at this price come with high-end specifications. The device will be available in Gold and Grey color options while in China, it came only in Gold and Rose Gold colors. It looks same as the OPPO F1 Plus that was launched with 16MP selfie camera. It will be available starting from July 1st via offline stores.
Earlier: May 12, 2016 – OPPO has recently entered the list of top 5 global smartphone manufacturers. With its aggressive marketing and strong offline presence, it became one of the fastest growing smartphone brands. Samsung and Apple remained in the first and second positions while another Chinese company, Huawei is in the third position. OPPO and Vivo had dethroned their Chinese counterparts Xiaomi and Lenovo from the list. It also sold a record number of OPPO R9 & R9 Plus smartphones in China.
The OPPO R9 was launched in India and other Asian countries as OPPO F1 Plus. Now the company is all set to begin the sales of OPPO A37 that was announced a couple of weeks back in China. It is priced at 1299 Yuan and will be available in Gold and Rose Gold starting from tomorrow. It looks similar to the OPPO R9 but misses the physical home button and also the fingerprint sensor. The device comes with metal build unibody and weighs 140 grams. It also feels slim in hand by measuring 7.68 mm thickness.
It sports a 5-inch HD (1280 x 720 pixels) IPS display with a pixel density of 293 ppi. While the Chinese variant of OPPO A37 is powered by MediaTek MT6750 SoC, the device launched in India came with Snapdragon 410 quad-core processor and coupled Adreno 306 GPU and 2GB of RAM. It includes 16GB of internal storage that can be expanded additionally upto 128GB. The device runs on in-house ColorOS 3.0 based on Android 5.1 Lollipop.
It has a Hybrid Dual SIM slot where the secondary SIM can be replaced with a MicroSD card slot. On the camera side, the OPPO A37 packs an 8MP rear camera with LED flash and f/2.2 aperture, and a 5MP selfie camera with f/2.4 aperture. Connectivity options include 4G LTE, Wi-Fi, Bluetooth 4.1, OTG, GPS/A-GPS, and a MicroUSB port. The device is backed by a 2,630mAh battery which might not last more than a day of usage.