Connect with us

Phone News

Vivo & Oppo Replaces Lenovo & Xiaomi in Top 5 Global Smartphone Brands



Earlier today we have seen Apple experiencing the Y-o-Y drop in revenue for the first time in last 13 years. Even the number of shipments are drastically decreased comparing to the year ago’s quarter and last quarter. According to IDC, Apple remains as the second largest smartphone vendor while the Samsung still continues at No. 1 position. The interesting facts for the Q1 2016 can be found while talking about the Chines brands.

Samsung had shipped around 81.9 million devices in Q1 2016 which 0.6% lower than the Q1 2015 shipments. Apple is the major loser with 16.3% decrease in total shipments whereas Huawei had shipped 27.5 million handsets which is 58.4% more than the year-ago quarter’s shipments. Samsung along with Apple and Huawei occupies 48% of total shipments in Q1 2016.

IDC 2016 Q1 Market Share (1)

Huawei, which is betting big on the international markets, is far behind any other Chinese brand and is stiffly positioned at third in the list of top global smartphone brands. The Y-o-Y growth in smartphone shipments in 2015 in China is just 2.5% while in 2013, it is at 62.5%. Though the smartphone penetration is slowed down, the average selling price of the smartphone in China is increased from $207 in 2013 to $257 in 2015.

IDC 2016 Q1 Market Share (2)

Oppo and Vivo, which are considered as the premium brands in China, have replaced the Xiaomi and Lenovo in the top 5 global smartphone brands list. Xiaomi had missed its 2015 targeting even after adjusting the middle of the year. Even the Lenovo along Motorola haven’t seen improvements. Oppo had shipped 14.3 million handsets in Q1 2016 which is 153.2% higher than the year-ago quarter.

On the other, Vivo attained 123.8% growth and had shipped 14.3 million devices. Both Oppo and Vivo had a good presence in the offline market while Xiaomi devices are only limited to online stores. Even both the company are more concentrating over the offline presence in the fastest growing markets like India. Recently, Oppo and Vivo had also sponsored for the biggest cricket events WT20 world cup and IPL respectively.

In India, Oppo had sold 80% of its device via offline stores and is achieving 30% monthly growth starting from October last year. Selling through online stores and flash sales doesn’t increase the market share but provides a little buzz in social media. The offline sales and aggressive marketing are what helping the brands like Vivo and Oppo to achieve more sales even in the slowed down smartphone penetration.

Continue Reading

Recommended Video

Connect on Facebook

Top 5

Top 53 months ago

Top Features of the Vivo V7 Plus Smartphone

Vivo has finally unveiled the all-new selfie-centric smartphone dubbed Vivo V7 Plus in India. Though it is the successor to V5...

Top 55 months ago

Top 5 Best Performing Smartphones Under Rs 30,000 You Can Buy in August 2017

2017 has been an amazing year for smartphones. We have seen some really great smartphones launching this year so far...

Top 57 months ago

Top 5 Features of the Panasonic Eluga Ray Smartphone

Panasonic launched the new Eluga Ray smartphone here in India a couple of weeks back. This is yet another offering...

Top 51 year ago

Top 3 Smartphones from UMi you should take a look at

UMi is a Chinese smartphone manufacturing company that has launched a couple of smartphones previously. The smartphone manufactured by the...

Top 51 year ago

Fix Top 5 Pokemon Go Problems like Server Issues, GPS error, Battery Drain

Pokémon Go by Niantic began rolling out to players across the globe, and like all any other new game release,...

Top 51 year ago

Top 5 Features of Samsung Galaxy On5 Pro & On7 Pro Smartphones

The South Korean smartphone manufacturer Samsung, has been doing pretty good job with the budget smartphone lineup. They have introduced...

iPhone 6s - 1750mAh Battery iPhone 6s - 1750mAh Battery
Top 51 year ago

5 Tips to Make your Smartphone Battery Last till the End of the Day

Smartphones are the most useful piece of gadget that we own, which helps us get our jobs done easily. We...

Samsung Galaxy S6 Edge Plus - Top Features Samsung Galaxy S6 Edge Plus - Top Features
Top 52 years ago

5 Most Important Features of Samsung Galaxy S6 Edge+

Samsung fans must be in awe this year, as they’ve got to see two new flagship devices within the span...

Top 5 Missing Features on Samsung Galaxy Note 5 Top 5 Missing Features on Samsung Galaxy Note 5
Top 52 years ago

Top 5 Missing Features on Samsung Galaxy Note 5

Samsung has launched the much-anticipated smartphone ‘Galaxy Note 5‘ with not much improvements over specifications, but you can find the...

Samsung Glaxat Note 5 Featured image Samsung Glaxat Note 5 Featured image
Top 52 years ago

Top 5 – Most Important features of Samsung Galaxy Note 5

Samsung Galaxy Note 5, the biggest announcement by Samsung Mobiles in New York. The features of the device are pretty...