OnePlus is a popular smartphone brand all over the globe, but its presence is very limited and serves to a limited niche. Starting from the OnePlus’s first ever smartphone, OnePlus One launched in 2014; all the smartphones launched by the company are sold via online. In China, the company tested out selling their smartphones via retail stores which were later shut down to completely focus on the online sales channel. With the OnePlus 3 launched in 2016, the company even got rid of the invite system. Till date, the OnePlus experience stores are limited to China, but in September last year, the company announced to open its first experience store in India in 2017. As teased from the last few weeks, today the company has inaugurated its first ever global experience store in Bengaluru, India.
Though the store was inaugurated today, it will be open to public from tomorrow, i.e., January 7th. The company has confirmed not to sell any smartphones through this store, but the OnePlus accessories and merchandise will be available to purchase. The users can try out the OnePlus smartphones along with a different kind of accessories before taking any decisions.Since the OnePlus smartphones are online-exclusive, the experience store helps the user to get hands-on on their favorite products. By seeing the success of this particular store, the Chinese company might set up even more experience stores in India. With a huge popularity for the OnePlus smartphones in the Indian market, the company is giving out most importance by setting up this experience store and will soon start manufacturing in India to cater the huge demand.
The store also includes a service center which takes the total count of OnePlus exclusive service center from 16 to 17. OnePlus also mentioned that they are the second largest premium smartphone ($400 & above) in India with a market share of 18.7%. Samsung dominated this niche with a 49.5% market share, whereas Apple settles for the third spot with a market share of 14.7%. While the recent OnePlus devices are receiving a positive response from the users and reviewers, the low inventory made the user shift to other alternatives. While other Chinese companies like Xiaomi and Coolpad are already selling their smartphones in the offline stores, OnePlus might remain as the online exclusive brand to maintain aggressive pricing of their smartphones. Last month, the company launched the all-new OnePlus 3T smartphone powered by Snapdragon 821 SoC.
It comes in Gunmetal and Soft Gold color options. The device is priced at Rs. 29,999 for the 64GB storage variant and the Rs. 34,999 for the 128GB storage variant. It sports a unibody design built out of Aluminum, same as OnePlus 3. The device comes with 6GB of RAM which is more than enough for a regular smartphone user. While the device runs on Android 6.0.1 Marshmallow based Oxygen OS out of the box, the company already started rolling out the Android 7.0 Nougat based Oxygen 4.0 update for OnePlus 3T as well as OnePlus 3. The new OnePlus 3T also packs a 16MP camera sensor on the front for capturing better selfies, while the 16MP rear camera remains same as on the OnePlus 3. Even with the same form factor as OnePlus 3, the company has somehow increased the battery capacity of the OnePlus 3T from 3,000mAh to 3,400mAh.
The device also supports OnePlus’s exclusive fast charging technology called Dash Charge that can give a day long battery life with just 30 minutes of charging. With the fingerprint sensor and NFC support, the device can be used for making mobile payments. Though the OnePlus 3T packs high-end specifications, it will not be compatible with the Google’s Daydream VR headset. Stay tuned on Phone Radar for more details!