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OnePlus to Shutdown its Offline Stores in China to Focus on Online Sales



OnePlus is a Chinese smartphone manufacturer that good presence in the international markets. Earlier the company used to sell their devices via invite system through their online store. But with the recently launched OnePlus  3, they ditched the invite system and sold directly to their customers though initially there is a shortage of stock with the huge demand. Last year the company also launched a mid-range OnePlus X, but the company left out that series to focus only one their flagship device.

While in its home country, OnePlus also established its own stores to sell their devices offline. There the company also sells several accessories for their devices along with Oneplus branded backpacks. Today, the company had posted on their forum about their plans to shut down their flagship stores in Beijing and Shanghai from August 22nd. While most of the sales of their products happen through online which is why Oneplus smartphones are priced so low when compared to their competitors.

While Xiaomi which started the online sale model a few years ago is now looking to sell offline as their sales drop by 38% in Q2 when compared to a year ago quarter. Even OnePlus also partnered with India’s largest telecom service provider, Bharathi Airtel to give hands-on experience of their smartphones through Airtel Stores. It even sold OnePlus X smartphone through three French Connection stores in India.

But the company never planned to expand its flagship stores outside of its home country. Now in 2016, with more focusing shifting towards online, OnePlus will bid adieu to their offline stores in China. OnePlus 3 has given a huge boost for the company after the failures of OnePlus 2 and OnePlus X. As the company is not looking at the market share numbers, it may depend on online sales until they grow much bigger.

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