Apple’s newly launched iPhones, the iPhone XS and iPhone XS Max, went on sale yesterday midnight in first world countries and a few other markets. The pre-orders for the same devices also began in other countries including India. While everyone is curious to get their hands on the new iPhones, Huawei came out with a next level marketing plan to poke the Apple fans waiting outside the Apple stores.
The night before Apple started selling the iPhones in Singapore, a few people were spotted outside an Apple store distributing Huawei-branded power banks. The package comes with the following message –“Here’s is a power bank. You’ll need it. Courtesy of Huawei.” We can also see the Huawei logo on the bottom right of the package. Inside the package is the Huawei’s 10,000mAh Super Charge power bank which offers up to 22.5W output.
FYI, the official adapter within the iPhone XS and XS Max package offers only up to 5W output. These power banks are said to be retailing for SGD 80 (approx USD 60 / INR 4,250) in Singapore. In the below video, we can also see few people chasing the Huawei team for free power banks. Apart from this nice marketing stint, Huawei also posted a few videos trolling Apple on its social media handles.
While the new iPhone XS and XS Max come with 2,658mAh and 3,174mAh batteries respectively, the Huawei flagship smartphones offer 4,000mAh battery. With the upcoming Mate 20 devices, Huawei is also rumored to add 40W wired fast charging and 15W wireless fast charging support. Huawei will be launching the next-gen Huawei Mate 20 and Mate 20 Pro smartphones with triple rear cameras on October 16th. Stay tuned on Phone Radar for more details!