The wearable market has seen a lot of products this year, as the consumers are giving them positive reviews; the market is growing hungrier than ever. Likewise, this technology space in India is also coming up with great products, and one of the examples is the GOQii fitness band that was launched in India in the first quarter of this year.
Now another Indian startup has come with their fitness tracker, which is priced at INR 4,999, approximately $82. The device boasts similar features, which can be found on the most popular fitness trackers. It can track activities including, steps taken, calories burnt, time spent in a day and distance covered in kilometers.
The device establishes connectivity with your smartphone via Bluetooth LE (Low Energy), which helps in synchronization of the data recorded by tracker with the smartphone. Though, the companion app for smartphones needs to install in order to see what activities Tapp has measured. It is available for both, iOS and Android devices.
The wrist band is made out of a soft TPU and touts the five different colors availability in the form of Tapp Accessories. The Bangalore-based health management services company, GetActive, has utilized the reward system too, just like GOQii lets you earn Karma points. But the idea here is different, with every step you take; the Tapp will reward you with some points that can be redeemed at the partner sites. Though, it is unknown what kind of redemption that these points will offer, and also there is no information about who these partner sites are, for now.
On the comparison note, the device will have a good opportunity to create an impact in the wearables market in India while it is still in early position as many popular fitness trackers like FitBit, Misfit, or Jawbone Up are not officially available in the country. While GOQii might cost INR 2K, the device does feature coach guidance anytime you want, whereas the Tapp doesn’t have any such features.
Company notes that they follow WHO guidelines to benchmark activity levels that the Tapp records during the day. The device comes with an 110mAh battery, which would last approximately for 4-5 days, according to the company. The device will be available, starting mid-October as the holiday season picked up in the country. It will be a Myntra exclusive device, or you will be able to buy it from company’s official website, which will cost you INR 4,999.