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Make in India

Asus Partners with Foxconn to Manufacture Smartphones Under ‘Make in India’ Campaign



The Make in India is the one of the hottest topic in manufacturing sector across all the industries, especially in the smartphone manufacturing. Many smartphone brands are opting to manufacture their devices in India instead of just importing them from China. This is due to the increased import taxes along with beneficiaries from the government. Asus is the latest entrant to start manufacturing in India, it has partnered with Foxconn to start manufacturing their Zenfone series of smartphones.

The initial manufacturing would be of the Rs.9,999 priced Zenfone 2 Laser which comes with the Laser Auto Focus feature followed by the budget-centric Asus Zenfone Go. In terms of the production, there would be around 150,000 smartphones manufactured on a monthly basis which would be enough for around 80% of the sales in India. According the Asus India Regional Head, Peter Chang, Asus is aiming to achieve 5% market share in the country.

Peter Chang, Regional Head, ASUS India said, “India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market.” He also added “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting-edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”

Earlier Xiaomi, Vivo, Micromax, Karbonn, Celkon & Gionee have also taken up initiatives to manufacture Smartphones in India, where in Sri City in Andhra Pradesh is the location selected because this is under a partnership with Foxconn. It is interesting to note that these days Global brands have started setting up manufacturing in India while there has been no effect on the pricing of the devices. We are expecting the prices of the Smartphones to be more aggressive in the coming months because of no Import duties & savings in other areas like shipping & transportation.

Xiaomi is the first foreign brand to launch its first Made in India smartphone Redmi 2 Prime. Earlier to this, the sister company of Micromax, YU Televentures has launched its Made in India smartphone ‘YU Yunique’. Samsung has also announced that their handset production at its Noida factory will be increased by 7% before the end of this year. Stay tuned for more updates on the Make in India campaign of the mobile phone industry.

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