The Samsung Galaxy S7 & S7 Edge are now available in most of the countries but in India and China, the devices are currently available for pre-orders while the sales begin from March 18th. Earlier this week, we shared you the information about the sales of Galaxy S7 & S7 Edge in South Korea where more than 1,00,000 units are sold in two days. While those numbers aren’t reflecting the popularity of the latest Galaxy devices, Sammobile has reported that Samsung China has received more than 10 million pre-orders for Galaxy S7 & S7 Edge.
By March 18th, when the pre-orders will end and the actual begins, they expect the pre-orders to cross 15 million. For comparison, Apple has sold more than 13 million iPhone 6S and iPhone 6S Plus in the first three days of sale in almost 12 countries including China and the U.S. The users in China can pre-order the latest Galaxy devices through eight online and offline stores. A major share of the pre-orders came through China’s biggest online store JD.com where they have received more than 6.35 million pre-orders.
With the same trend, the total pre-orders of both Galaxy S7 & S7 Edge in China might cross 15 million by the date pre-orders come to an end. If that comes true, then Samsung might break the records of LeEco Le 1s and the latest Xiaomi Mi 5 which have received pre-orders of over 11 million and 14.4 million respectively. Unlike in India, the Chinese variants of Galaxy S7 & S7 Edge will be powered by Snapdragon 820 quad-core processor. The company offered through promotions like Try and Buy where you can use the device before purchasing it.
Samsung also offered 20% discount to the early adopters of both the Galaxy S7 devices but is limited to 2000 units. In 2015, Samsung has lost most of its sales to the Chinese manufacturer who have managed to offer devices with better specification and relatively at lower prices. In January 2016, Samsung has launched the mid-range Galaxy A5 (2015), Galaxy A7 (2015), and Galaxy A9 (2016) in China. Till date, the Galaxy A9 (2016) is limited only to the Chinese market.
LeEco, which has debuted the smartphone market in 2015, has been a hit in premium segment where Samsung and Apple occupy most of the market. With the huge popularity of the Galaxy S7 & S7 Edge, we expect Samsung to return to the top place in China. In the recently released list of top Global 500 companies for 2016, Samsung has been dropped from second to the third position while Apple topping the list for the sixth consecutive year. The brand value of the company also decreased from $83 billion in 2015 to $81 billion in 2016.