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Apple Still the Most Valuable Brand, Samsung Drops to Number 3

Every year we see a list of brands competing for the top list, there are various agencies that release such reports, but only the reputed agencies data is picked up, and it is again that time of year when a respectable consultancy firm publishes such reports. In their Global 500 list for 2016, the Brand Finance, has issued a list of five hundred most valuable companies based on the combination of the financial performance. As well as certain other points like brand influence, customer choice and how much of a premium price a brand can charge, thereby making profits.

Apple has topped this year’s list for the consecutively sixth year, while the other smartphone maker,Samsung has dropped to the number three. The second spot is now taken by the search giant and maker of Android operating system, Google. It was a big leap for Mountain View Company, which jumped to a brand value of $94 Billion from last year’s $76 Billion. The fourth and fifth position is taken by Amazon and Microsoft, respectively. Amazon is the only eCommerce giant in the top ten most valuable brand.

Samsung Group value has come down to $81 Billion for this year compared to the $83 Billion for last year. The reason for this drop is due to low sales figure of its premium flagship devices that was launched last year. It includes Galaxy S6, Galaxy S6 Edge, Galaxy Note 5 and the Galaxy S6 Edge Plus. Last year particularly, the S Series handset didn’t perform well, as they were lacking significant features like a large capacity battery, microSD card and offered no waterproof rating, as opposed to Galaxy S5.

Brand Finance - World's Top 10 Most Valued Brands

Keeping consumers at bay by meeting their demands, this time, around company brought back those features and introduced what might be the best low-light camera module on a smartphone. Currently, we are testing those two devices, the Galaxy S7 & S7 Edge, using at our daily drivers to bring you the detailed reviews of the device. If you read the recent reports, about Samsung selling 100,000 units of the Galaxy S7 within 48 hours, then you might be a skeptic of Samsung’s future as well. The company might have respond that the sales figure for its latest S Series handsets are going well, but it looks like they might be slow.

While Apple looks stronger than ever, despite critics walloping iPhone 6s & 6s Plus, the brand has seen its brand valuation grown from $128 Billion to $145 Billion, which is a huge leap. With the upcoming Apple iPhone SE, a smaller affordable variant, the Cupertino Company is eyeing to capture the much wider market in developing nations.

What do you think of this report? Is Samsung losing its consumers to Apple? Can Apple remain on the top at the end of this year? Shoot us with your feedback readers. We would appreciate it.

By Vishal Toshiwal on Tuesday 15th of Mar 2016


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