Microsoft Lumia 535 Launched in India with 5-inch Display & Windows Phone 8.1 at Rs 9199

by Chetan Bhawani 46

Lumia 535 Launch India

Update : Microsoft India has launched the Lumia 535, the first smartphone with the Microsoft branding, running the latest Windows Phone 8.1 OS, and the device is priced at Rs. 9199. The smartphone was launched on 11th Nov in Europe, and India is one of the early markets targeted, especially after a flow of budget-oriented devices in the Android market.

The Lumia 535 comes with a 5-inch qHD display and it is powered by Snapdragon 200 processor with 1GB RAM. The Denim update is applied to the Windows Phone 8.1 OS. There is Action Center, resembling the Notification panel in Android smartphones, and there are transparent app tiles, and the interface now allows the user to change accent colour and switch between dark and light backgrounds.

The Cortana voice assistant is there as well, and Microsoft includes free MS Office apps and OneDrive for free cloud storage. The front camera in the Lumia 535 is the same Microsoft/Nokia used in the Lumia 730, and it is a 5-megapixel shooter with f/2.4 aperture, 24 mm focal length.

Company also bundled few set of offers calling it an India Offer, which includes five interesting offers from various telecom operators and e-com portals in India. These are:

  • Vodafone India subscribers on Lumia 535 will get 500MB of internet pack per month, free of cots for two months. Note that offer is for subscribers that don’t have any active data pack right now.
  • You get Rs 6000 off on the purchase via Jabong’s Windows Phone App on Lumia 535 for 3 months.
  • Paytm offers Rs 600 worth of extra charge on any recharge; Rs. 150 per month over 4 months.
  • Flipkart offers free eBooks worth of Rs. 1500.
  • BoxTV offering 2 months of subscription worth Rs.720 absolutely free.

The Microsoft Lumia 535 is going to hit the shelves on November 28th, under four color options including Orange, Green, White and Black.

Microsoft Lumia 535

Earlier: Microsoft has finally ditched the “Nokia” branding from the Lumia smartphones, and the new ones are coming with the Microsoft branding, as the company announces the Lumia 535 smartphone with the Microsoft Lumia branding that gets more attention than the phone itself.

The Lumia 535 comes with a 5-inch display and the budget device will have a qHD resolution (960 x 540 pixels), and it is powered by a 1.2 GHz quad-core processor and 1GB RAM. These specs make the phone better than the other Lumia smartphones in the recent times, which were all in the budget range but came in with huge compromises in the specs.

The smartphone is said to come with Windows Phone 8.1 OS with the Denim update, and the bumping of RAM is a very important thing to note, to make the experience better for gamers. With the total control under Microsoft, the phone is coming with the five essential services: Skype, Office, OneDrive, Cortana, and OneNote.

“We believe that there’s a lot of equity in people’s knowledge and understand at the basic level of our numbering scheme,” says Neil Broadley, director of phone product marketing at Microsoft. “Lumia is very much our smartphone brand,”

The camera on the Lumia 535 is another interesting part, because the company has maintained the same camera module from the Lumia 735, and it has a 5-megapixel wide angle lens for selfies and video calls on Skype, which comes pre-installed. The rear side on the Lumia 535 has a 5-megapixel camera as well, with an LED flash.

While there is 8GB internal storage in the Lumia 535, the phone has a MicroSD card slot for the storage expansion to 128GB. The company is also offering 15GB cloud storage for free. The battery packed into the device has a capacity of 1905 mAh. The smartphone is coming in both, Single SIM and Dual SIM variants, just like a few recent Lumia devices, and it is headed for a launch later this month for a price of 110 euros ($130).

Comparing this with other Windows Phone devices in this range, it was Lumia 530, priced at $114 but the specifications have got quite better for the little change in pricing, and Microsoft is betting on this for this year end’s growth in market share, as there is no flagship Lumia smartphone lined up in the coming couple of months.

Chetan Bhawani

Chetan Bhawani is a dentist, a tech blogger and a passionate writer in the field of technology. He keeps himself connected to the web for the entire day, of course except when he's dozed off! Add +Chetan Bhawani on Google Plus for more!

  • Shashank Chourey

    The end of nokia.. matter of time and nokia will be wiped off completely.. hard to believe and accept the fact: the company that once made our beloved devices is now a goner.. R.I.P. Nokia :'(

    • Android

      I think Nokia should have made Android devices instead. Thye might have been more successfull

      • Shashank Chourey

        They did, launching Nokia X and XL.. but they should’ve started early, invested more on it, and capitalized on it.

        • Shanky Yadav

          Now they are with an tablet N1 which is going to be the rip to apple

    • nokia really does look dead, its relying heavily on the n1 tablet with the interesting looking z launcher, only time will tell when it comes to nokias future!

  • MANJIT SARMA

    Wow! Really looks cool with flip cover!

    • Yeah its an exciting feature but i feel it can use more choice colors like a blue or a pink. Other than that the flip covers Are a great addition!

  • Shanky Yadav

    I think now lumia devices will become more low…

    • i would think now that microsoft is in full control they would work to produce an even better lumia, just to mitigate the damages Nokia made.

  • Shanky Yadav

    Lumia with nokia waaaooo.. But lumia with Microsoft nothing..

    • John McIlhinney

      That’s a pretty stupid stance to take. It’s the same phone made by the same people. All the people designing and building Lumia phones are the same people who were doing it for Nokia.

      • Shanky Yadav

        But lumia devices have shortage of apps and games

    • like youve stated before, know lumia is your favorite phone but if your speaking solely on brand name a lumia with the microsoft branding should sell better even if it is the same device

  • Nikhil Narkhede

    Thank God they upgraded the resolution . Overall good update considering the fact that microsoft is earning well with lumia 500 series especially in India . Interested to see battery performance as 1905 mah seems little less for 5 inch display .

    • how does the 2200 to 2800 mah level sound? is it good enough? And yeah change is long past due. It took a while to make it and it shouldnt have.

  • It was about time Nokia finally died out, this was the nail in the coffin. Nokia brand always disappointed me and my experience with it was bad. Of course Microsoft and theirnlumia still have a long ways to go especially with their lack of a flagship. This phone won’t need much hardware to run its windows is so Theres no need to add heavy specs but soon there going to half to turn to their true capabilities at Microsoft if they are to release a device on par with the current forerunners

  • Jugal Mudoi

    A good lumia phone at a good price, let’s see how much lucky the name of Microsoft for lumia series…

    • a lot of people will definitely change for the name. But the lumia is still the lumia! its only hope is Microsoft intervention for the better.

  • John McIlhinney

    I think that many people in the US in particular are crying out for a new Lumia flagship device, especially with the holiday period coming up. That’s partly due to the fact that the 930 isn’t available in the US, which Microsoft should address if they possibly can. The Icon was an exclusive that has basically been ignored by the carrier who had it and Microsoft need a high-end device to compete with the iPhone and comparable Android devices. That said, you can see why they’re concentrating on low-end devices. Those are the ones that will sell in the greatest volume and therefore have the greatest effect on market share numbers. Selling a lot of low-end devices will do more for Microsoft in the long run than selling a smaller number of high-end devices. They need to do as much as they can across the whole range but, if they have to prioritise, I think they’ve made the right choice.

    • Shanky Yadav

      In india we hate lumia devices ..

      • lumia isnt really liked anywhere but there is so many commercials to get it, and they mean nothing for us!! XD

  • Android

    Im sorry but i am not a Windows fan and i absolutly hate windows phones. There UI is terrible and their windows store doesnt even have much good apps.And yes these thingss make a difference because this is the only reason apple is operating,because of their operating system and the Apple App store which provides a great selection of apps even better than Android but i am expecting Android to catch up pretty fast

  • Suraj Racharla

    I dont think people.want a Lumia device atleast to my knowings…..i might be wrong

  • Suraj Racharla

    Yup Nokia has died out in the smartphone world. The main reason is thst they went with Windows and people dont really want window device phones .Biggest mistake they made

    • widows has some promising features- their supported by n of the most successful companies ever and can easily deliver a super phone capable of competing with elite devices… but their app market is poison… Theres just not enough app support to compel people to buy their device when they can get an iphone or close by android device and actually enjoy a plethora of apps

  • Suraj Racharla

    Today i heard Nokia will no longer make smartphones anymore!!!!

  • Joshua Akinsola

    indeed investing money in a windows phone in hopes of getting app support on par with android and apple market will leave you utterly disappointing, and their ui does look pretty nasty on a small device, but not all is bad about them… right? I mean they have windows 10 and that might be decent… right? anyone?

    • Android

      Thats truee. Iwould never spend flagship money on a windows phone jsu tbecause of the app support. The app store or apps to me the is the backbone of an operating system regarding smartphones right now. Apple has potetial customers because of their app store and ovoiuolsy their Ui. Android used to have a bad app store but now they are catching up and getting as good as the Apple App stors and if not better. Windows is also coming up the ladder but too slow of a pace and soon they might just get kicked out the smartphone race. Blackberry is also coming putof the race but is holding on because of their business customers and the reputation Blackberry has made with the business world. In the future i can see Android as the top smartphone operating system!!!

  • Joshua Akinsola

    Lumia isnt really wanted in the US, in my opinion, there are way too many better devices fighting for market dominance. If anything they would want to hold onto the windows 8 look, but initially people thought it was terrible, and others are okay with only having windows 8 on their computers Basically their is no space for lumia. You are right about many wanting to see a strong windows phone thy can call theirs, and if its a f;flagship lumia, so be it.

  • Shanky Yadav Jungly

    Heard somewhere that makers behind Nokia n series is planning to relaunch nokia name smartphone but this time they will grow with android.. Is it true???

    • well if it is choice it is a smart choice since Nokia and windows wasnt really a great pairing to begin with. It might breathe some life back into the company.

  • Joshua Akinsola

    Nokia has no definite os which is one example of their indeciseveness. Ive seen android projects windows projects, heck ive even seen ios clone from chinese producers. It doesnt have a definite os and maybe that their downfull

  • Shanky Yadav Jungly

    nop it will never going to be happen as every one loves NOKIA but the main reason of their drop down is windows … they choose microsoft to be shake hand with them..

    • Joshua Akinsola

      So what you’re saying is that it was Microsoft and their windows os that ended up almost killing Nokia and now that mucrosoft has gona a separate way with lumi and Nokia with their tablets, Microsoft will still fail to help the lumia, and Nokia with android will start to succeed?

      • Shanky Yadav

        something like this

  • Shanky Yadav Jungly

    yup you are right but yesterday i used nokia lumia 1520 and it was a wao.. as it has windows so has limits too which i cant afford and even its highly priced..

    • Joshua Akinsola

      Lumias nice I never had a problem with it but as a general consensus we feel the same way. Maybe Microsoft can revive the phone

  • Shanky Yadav Jungly

    now with noki n tablet its going to rip apple ipad mini

    • Joshua Akinsola

      it SHOULD be rip for iPad mini since you can equal value in every aspect for 150$ less, but I’m not sure that’s how it will pan out here simply because the demand for an apple product is so high that people are willing to pay the extra 150 for something they know and love than for something new buy improved.

  • Suraj Racharla

    really i thouight it was like really popular!!

  • Suraj Racharla

    yes I have to agree with you. 2299 -2500 mah battery would be good considering the price!!

  • Great that its been released now would like to see how its being reviewed in Europe and India because its a nice design but are people ready for lumia and microsoft?

    • Shanky Yadav

      In india its not going ti be happen as here all are android and apple lovers but still you will find some of the devices

  • Shanky Yadav

    I think people are able to get the phone at low prices than official as there are lots of offers available so one should be worry of its official price but honestly i hate lumia as its a windows smartphone

  • Shashank Chourey

    The combination of 5-inch display and two 5MP cameras pretty much justifies the pricing. the Lumia 535 follows the lead of the Lumia 735 and Lumia 830 in having a wide-angle lens at the front for better ‘group selfies. Love the display and built. It’s cool that the smartphone comes with changeable back covers in white, grey, cyan, green, blue and black colors.

  • Jugal Mudoi

    Good design and look and with the much awaited windows 8.1 at a very reasonable price t’s could be include in the best affordable phones list of the year but it’s still hard for me to choose a windows phone over android…