Honor is a subsidiary of world’s third largest smartphone brand Huawei. While the Huawei had a strong foothold in offline markets, the Honor smartphones are exclusively sold through online stores. It had sold more than 20 million handsets in the first half of 2015 with a revenue of $2.63 billion, and we expect the company to reach its goal of selling 40 million handsets alone in 2015. The company is all set to launch its flagship Honor 7 smartphone tomorrow in India.
Honor products were launched in October 2014 by partnering with Flipkart in India and have launched the company’s most affordable smartphone Honor Bee, which is priced at Rs.4,499. Honor has gained much success with the launch of its mid-range Honor 4X that the company claims to have sold more than 10 million units. The company had also launched Honor 6 Plus that came with dual rear cameras which DSLR-like depth of field effect.
The products like Honor 4X, Honor 6 Plus aside some other, has reinforced the company’s commitment towards providing a better experience to the users. Honor is looking at putting concerted efforts towards understanding the best and exclusive marketing model for each of its focus markets so that it could best cater to the customers in these markets.
In the recently held private event where Honor shared about its plans in India, we questioned Honor about their future plans & investments in India, the response we received was this.
“Going forward, Honor’s focus will continue to be on emerging markets with India as its priority market. This testament came with the set up of a Research & Development center in Bangalore which accommodates up to 3000 engineers. This is a result of an investment over US$ 170 million (Rs. 1051 crores approx.). The R&D center plays a key role in component development and delivery center of Huawei for the global markets and has ownership of almost all software platforms, components and products being developed in India. Additionally, the company has set up a Global Network Operations Centre (GNOC) in Bangalore, first GNOC outside of China, which is functional in providing various facilities, technologies, applications, and resources for global managed services.”
In India, the company aims to sell 2 million devices alone in this year which is seven times more when compared to 0.3 million sales made in 2014. According to the brand, Honor is the second best smartphone brand in providing better satisfaction to their users with the satisfactory rating of 85. The company has also confirmed to launch 2-3 smartphone in Indan market before the end of this year.