Xolo has launched its new brand BLACK in the Indian smartphone market today, brand’s first device would be called Black. It would be a Flipkart Exclusive device and would be sold only at online eCommerce. Priced at Rs 12,999 it would go on sale from July 13th.
The new Xolo Black device would be coming with a 5.5-inch Full HD IPS OGS display and would be powered by the Snapdragon 615 chipset, which is the second generation processor. It would be packing 2GB of RAM and 16GB of internal storage, as well as would have room to expand the storage up via a microSD card.
“We realised a lot of our customers were purchasing online. So we created a new brand called Black.”- Sunil Raina, XOLO
The design has been made very sleek as the company touts the 7.3mm thickness, as well as Gorilla Glass 3, is placed on front and back of the device. There is a notification indicator in the power button that is very subtly place and is non-intrusive. The device would be running on Hive UI, which company’s custom interface that they introduced quite a while back and is based on Android Lollipop 5.0.
Talking about the connectivity feature, it would come with 4G LTE support, which is the current trend in the country right now. As well as other features like Hybrid dual SIM slot, Wi-Fi, Bluetooth, and GPS support. Sporting 13MP and 2MP rear dual camera setup with LED flash, which is unique in its way, while the front camera is of 5MP and comes with Flash as well. All this is powered by a 3200mAh capacity battery life.
This device would directly compete with likes of Xiaomi Mi 4i, Lenovo K3 Note and Huawei Honor 4X. Company says that existing XOLO users can get the device one day before on July 12th, while ohers would be able to purchase it on July 13th only. Registrations for sale starts from 4PM today.