WhatsApp, the instant messaging service was an evolution to SMS service, especially in India. The messaging service has gone through a lot of changes after the accusation from Facebook, while there were useful features added like voice, video and group video calling, other features like Status (Stories) and Stickers have been adapted from Instagram (also a Facebook-owned company).
And now, WhatsApp’s Vice President Chris Daniels had confirmed that the company is going to show ads its ‘Status’ feature, according to a report.The report also suggests us that, the monetization of WhatsApp was Facebook CEO Mark Zuckerberg’s ultimate goal, which happens to the primary reason for WhatsApp co-founders to leave their messaging company.
Brian Acton, one of the co-founder recently stated that Zuckerberg was interested in making money from WhatsApp, which has 1.25 Billion subscribers and 250 Million in India, itself. This monetizing idea from the CEO made Acton unhappy and made him leave the company in the first place.
As for the integration of ads in the WhatsApp ‘Status’ mode, the report states that the ads would be powered by Facebook’s native advertising system and will further be aimed at promoting users understand and engage in business using the messaging service. This ‘Status’ feature on WhatsApp currently allows users to share text, photos, videos, GIFs that would disappear after 24 hours. It adapted from Instagram which ideally was a rip off from SnapChat.
There’s isn’t any information on when exactly would users be experiencing the new ads, the report states that the rollout would most likely be early next year.