After the teasers on Gionee India’s official Twitter handle, Gionee has officially announced that they have signed up with Indian Cricketer Virat Kohli as the new brand ambassador. A few months ago, the company had signed up with Bollywood actress Alia Bhatt as the brand ambassador. Gionee had also announced that it has clocked 1.20 crore customers in India.
“Virat is joining her in helping the brand touch new heights. He will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand,” The association with Virat Kohli will further enable the brand to carry forward its high decibel visibility and connect, said the company.
India is one of the fastest growing young economies in the world, and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India, our motto of Making Smiles is bound to create a new benchmark across billions of young hearts. Said Arvind.R Vohra, CEO, MD, Gionee India.
Gionee is also planning to open 500 brand stores in India and is going to double its retail representatives to 20,000. The company is also sponsoring IPL cricket team Kolkata from few years along with Football Club Shillong Lajong and Pro Kabaddi League. It has built a good reputation across India with its wide range of handsets and is also well known for making smartphones with significant battery capacity.
On the partnership, Virat Kohli said, I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.