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Officially Launched

UMi Max with 5.5″ Full HD Display, 3GB RAM & Helio P10 SoC Launched at $170



UMi is the China based smartphone manufacturer that is known for launching the high-end smartphones at an affordable price. The UMi Max is the company’s latest smartphone priced at just $170 (approx Rs. 11,500). It sports an unibody design completely built out of metal and comes with a 2.5D glass on the front. While the company mentioned to launch the device with a 6-inch display the final version came with a 5.5-inch display with Full HD (1920 x 1080 pixels) resolution and Gorilla Glass 3 protection on top.

Under the hood is the MediaTek’s Helio P10 octa-core processor clocked at 2.0GHz along with Mali-T860 GPU. It includes 3GB of RAM and 16GB of internal storage that can be expanded additionally upto 256GB via provided MicroSD card slot. The UMi Max runs on Android 6.0 Marshmallow OS out of the box with stock UI. It also comes with dual SIM dual standby with hybrid SIM slot and offers 4G LTE support on both the SIMs.

In the camera department, there is a 13MP rear camera that is said to focus in just 0.3 seconds. For selfies, the UMi Max packs a 5MP front camera. Just below the rear camera is the fingerprint sensor that comes with chip level security which stores all the fingerprint in the device itself. The company also claims the fingerprint sensor on this device to unlock in just 0.1 seconds. The device also provided Hi-Fi+ sound with the integrated SmartPA and AM8738 chip.

The home button on the front also houses the colored LED light for notifications that can be customized with different colors for differnet type of notifications. It is backed by a 4,000mAh non-removable battery that can is mentioned to give 60 hours of music playback and lasts up to 264 hours on standby. On the right edge is the volume rocker and power button, while on the left edge is the hybrid SIM slot and additional button that might be customized for opening app in shortcut.

Connectivity options include 4G LTE, Wi-Fi 802.11 a/b/g/n, Bluetooth 4.1, GPS, and USB Type-C port. The device measures 150.8 x 75 x 8.5 mm and weighs 185 grams. In June 2016, the company launched the UMi London smartphone priced at just $70. It came with a 5-inch HD display and is protected by toughened dual glass using the DG Twin Shield technology. With such a low price tag, the device comes with just 1GB of RAM and 8GB of internal storage. Unlike UMi Max, the UMi London is only limited to 3G HSPA connectivity.


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