The premium high-end devices manufactured by Samsung are often expensive. We are talking about upwards of $700 (roughly about 48,000 INR) here, which makes it difficult for people to buy them. The company recently launched the new Galaxy Note 7 for 59,900 INR in India. There are other Chinese brands like Xiaomi, that offers devices with similar specs for a comparatively less price. So obviously consumers are going to select that over the expensive one for more value of their money. Hence, Samsung has decided to come up with a solution for this problem.
Well, they are not going to launch a new premium smartphone at an affordable price, but they have decided to sell refurbished phones for a lower price. Yes, the company is preparing a new program under which it will be selling these refurbished, used variants to the consumers. According to the source, this programs will use smartphones that are returned to them with the upgrade program in countries like the US & South Korea. These phones would be then sold the customers under the refurbished program.
However, what remains undisclosed is at what price will these be sold and in which countries will this program be available in. But this idea makes a lot of sense, since getting a refurbished smartphone directly from the manufacturer sounds safe as well, instead of going for a random purchase from eBay. It is expected that this re-sale program will help the company sustain its mobile business.
Apple also tried to do something similar with their iPhones earlier in India, but it was rejected. With that being said, the most important thing to look forward to here is the price at which theses will be sold at. Even a highly discounted Galaxy flagship device might be expensive sometime so we just have to wait and see how it goes and what the company decides to do here. Stay tuned to Phone Radar for more info on this in future.