In May last year, Realme made its debut in the Indian smartphone brand as a sub-brand of OPPO. Later, it quickly spun off into an independent company and launched quite a few popular smartphones. The Realme 1 and Realme 2 Pro are few of the best selling smartphones of 2018. In just one month after the launch, the company has sold more than six lakh units of the newly launched Realme 3 smartphones. With the record sales of Realme 3, Realme now became the fourth largest smartphone brand in India.
With the best in class specifications and aggressive pricing, the Realme smartphones also made it the no.1 emerging smartphone brand. The all-new Realme 3 Pro powered by the powerful Snapdragon 710 chipset will only help in further boosting its market share. The company is also set to enter the Chinese market almost a year after its debut. It will reportedly launch the Realme 3 Pro along with a new high-end smartphone.
During the Realme 3 Pro launch, the company also announced to launch a new smartphone in the month of May. While we expect Realme to launch the selfie-centric Realme U2 smartphone, the rumors suggest the company to bring the high-end smartphone which will soon make its debut in China. We all know that Realme smartphones are in direct competition with Xiaomi smartphones. Even Xiaomi is said to launch a high-end smartphone in India in May.
The record sales of Realme smartphones also decreased the Xiaomi’s market share for the very first time in India. In less than one year, Realme was able to cover all segments of smartphones users. While the Realme series offers best in class specifications for the budget segment, the Pro series smartphones are offering the high-end hardware in the mid-range segment. It’s U-series smartphones are completely focused on the users who care the most about selfies.
Talking about the C-series, it’s newly launched Realme C2 sports waterdrop notch display, dual camera setup, and huge 4,000mAh battery. With all these incredible specifications, the entry-level smartphone was priced at just Rs 5,999. It’s good to see companies offering the best experience even for the first time smartphone users. While Realme is majorly focused on the online channel business, it also started selling through the offline stores in January 2019.
While it is currently present in 35 cities, the company plans to expand its offline business to 150 cities by the end of 2019. Currently, both Realme and OPPO with 7% market share are the fourth and fifth largest smartphones brand respectively. By the end of Q2 2019, we expect to see Realme capturing more market share than its parent company. Stay tuned on Phone Radar for the latest updates about the Realme smartphones!