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Officially Launched

Camera-Centric Polaroid Power & Snap Smartphones Announced at CES 2016



Polaroid, the company that used to make cameras in the 1900’s had entered the smartphone by partnering with an OEM to look after the manufacturing. The company had announced a camera-centric device called Polaroid Selfie and few other devices at the last year’s CES. The Polaroid Selfie was announced with an OPPO N1 like rotating the camera and other mid-range specs, but with some issues, it never came into the market. At this year’s CES, the company has announced the two new Android smartphones – Polaroid Power and Polaroid Snap.

Scott W. Hardy, President and CEO of Polaroid said,

“Our new smartphone line complements a family of Polaroid products that embody what the brand is most well-known for; offering consumers fun and affordable ways to instantly capture and share memories with their friends and family. We’re proud to introduce the Polaroid Snap and the Polaroid Power smartphones as an affordable option for consumers who are seeking to do exactly that with their mobile device.”

Polaroid Power

The Polaroid Power comes with a 6-inch Full HD (1920 x 1080) display and is powered by an unknown octa-core processor. It has 3GB of RAM, 32GB of internal storage and a battery of 3,000mAh capacity. There is also an 8,000mAh slim power bank announced to keep the device powered on.

On the camera part, it has a 13MP rear camera with LED flash and an 8MP front facing camera that can capture more than decent selfies. Unlike the Power, Polaroid Snap comes in three different variants with 5-inch, 5.5-inch, and a 6-inch displays. All the three variants are limited to 720p resolution.

Polaroid Snap

They will be powered by a quad-core processor along with 1GB/2GB of RAM and 8GB/16GB of internal storage. On the camera part, the devices include a 13MP rear camera and a 5MP front camera accompanied with an LED flash. The Polaroid Snap Power runs on stock Android 6.0 Marshmallow out-of-the-box while the Snap runs on Android 5.1 Lollipop and is guaranteed to receive Marshmallow update.

Talking about the pricing, the Polaroid Power will come with a price tag of $250 while the three variants of Polaroid Snap ranges from $130 to $180. All the three variants of Polaroid Snap will be available in February while the Polaroid Power will hit the markets in the next couple of months.


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