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PhiComm Passion 660 with 5-inch 1080p display, Snapdragon 615 Launched in India for Rs. 10999

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PhiComm Passion 660

Update: Phicomm has just marked its entry into the Indian market, with the Passion P660 being its first smartphone to be officially launched in India. The smartphone is priced at Rs 10,999 and it comes with a 5-inch 1080p display, and Qualcomm Snapdragon 615 processor with 2GB of RAM. We are present at the launch event happening in New Delhi and have an exclusive first impressions for you.

Earlier: Another Chinese smartphone brand, based of Shanghai, is about to enter the Indian market. This time, it is PhiComm, which is set to launch its range of devices by the mid of June this year, and it will add to the list of Chinese smartphone brands looking to get a market share in the vast Indian market.

Interestingly, unlike several other companies, PhiComm is looking to set up a research and development unit, as well as a local data centre in India, and in the next three to four years, will be looking to manufacture mobile phones in India. The R&D unit is planned to be setup and be completed by the end of the year.

Gaining a good brand value, and getting a good name isn’t easy for any Chinese brand, but most of them seem to have their own way of getting the sales – flash sales, exclusive store availability, invites, and what not. In the end, one fact remains that most of the Chinese brands have smartphones priced aggressively, and that is a major reason for its sales.

So, the first smartphone that PhiComm will be launching, is the PhiComm Passion 660, and the date of its launch is set at June 3rd. According to the sources, it is a 5-inch device with a 1020p display, and will have a Qualcomm Snapdragon 615 processor, along with 2GB of RAM and 32GB internal storage. The camera combination includes a 13-megapixel rear, and a 5-megapixel front-facing camera. The device supposedly will run Android 4.4 KitKat, and it will have a 2300 mAh battery packed in.

India is going to be company’s third local establishment, and according to their President of Global sales, Jeffrey Fan, the marketing budget of Phicomm-Global is about 100 million RMB (just over Rs. 1000 crore), and a significant part of it will be spent in India.

To note, PhiComm has been an OEM for several brands worldwide, and thus isn’t a new name in the smartphone world. The pricing of its first device is expected to be between $100 and $200, or roughly Rs. 10,000. We’ll wait for more details on this.

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