OnePlus, the brand known for its smart strategies has announced something new in a developing country like India. Last year, the company had launched OnePlus One powered by Cyanogen OS and this year it had launched its second smartphone OnePlus 2 which runs on Oxygen OS. The company sell its devices through an invite system where you can purchase the device only when you have the invite.
In the press meet that was held Bangalore today we were expecting that OnePlus is going to launch the OnePlus X, but the co-founder of company Pete Lau said, Today is a big day for us. Producing smartphones in India is one of the most important decisions that we have made so far at OnePlus, and we are thankful to the Government of Andhra Pradesh and Foxconn for helping us make this happen. India being one of our biggest markets worldwide, we are committed to a long-term sustainable growth path. This move will strengthen our presence and help us step up momentum in India.
The OnePlus India Head Vikas Agarwal said, “We are excited to add another significant chapter in our India journey as we look forward to starting local production of our smartphones within a year of our launch in the country. Local production of OnePlus’ upcoming devices will start before end of this year at the 30,000 sq. ft. facility at Foxconn’s Rising Stars factory within the Sri City Integrated Business City in Andhra Pradesh. The facility will have a cumulative peak capacity of producing up to 500,000 units per month, thus scalable to locally fulfil the demand for OnePlus’ smartphones in India in the future. The facility will also generate direct employment of over 1000 full time workers, thereby giving further support to the Government’s Make in India.
Earlier, Asus, Gionee and Vivo has partnered with Foxconn and established the production unit in Sri City where they are assembling the device in India. Xiaomi has recently launched Redmi 2 prime where the device comes with a Made in India Tag. It is interesting to note that these days Global brands have started setting up manufacturing in India. There is no difference in the pricing of the smartphone, but we can expect the price change once the companies get themselves set in the Indian Market.