The Obi Mobiles that has started it’s operations in India from last year, where the company has seen an unexpected failure. Now the company has relaunched as Obi Worldphone and came up with two exceptional designed and affordably priced smartphones called SF1 and SJ1.5. Earlier the company used to import the devices from China and to sell them in India, where there is already crowded competition from local and international players.
John Sculley, ex-Apple CEO, Chairman of Obi Worldphone has launched these two new devices in San Francisco. He said, “We started originally whether we could make gains from phones bought from Chinese factories and just go through retail distribution. It became clear that it wasn’t going to work, so we pulled back. We had to have design differentiation.” The company has partnered with Ammunition that was founded by Robert Brunner, who was industrial design director at Apple for nearly a decade.
AS of July, UAE is the leading global market for Obi where it has 5.7% of market share. The device will be launched first in Vietnam, and then in Indonesia, Thailand, UAE, Saudi Arabia and other international markets. The company hasn’t mentioned any specific date for Indian launch.
Obi Worldphone SF1
The SF1 sports a 5-inch Full HD (1920×1080) IPS display with a pixel density of 443ppi and a Gorilla Glass 4 protection on top it. Under the hood is a 64-bit Snapdragon 615 MSM8939 octa-core processor clocked at 1.5GHz, coupled with 405GPU and 2GB/3GB of LPDDR3 RAM.
The device comes in two variants, 2GB RAM with 16GB of internal storage and 3GB RAM with 32GB of internal storage. There is also a microSD card slot for storage expansion up to 64GB. There is a 13MP rear camera with Sony Exmor IMX214 sensor and an aperture of f/2.0, it also includes an LED flash, on the front is a 5MP selfie camera accompanied with another LED flash for better selfies and video calls.
It includes a dual mic for noise cancellation and Dolby Surround 7.1 for better sound output. The device supports dual SIM dual standby and sports a 3,000mAH Li-Po battery with Quick Charge 1.0. As per the company can give 28 hours of talk time and can last up to 20 days on standby.
Connectivity on this device includes 4G LTE, Wi-Fi 802.11 a/b/g/n, Wi-Fi Direct, Bluetooth 4.0, GPS/A-GPS and microUSB 2.0. The device runs on Android 5.1 Lollipop based Obi Lifespeed out-of-the-box. It measures 146 x 74 x 8 mm and weighs 147 grams.
Obi Worldphone SJ1.5
The SJ1.5 comes with 5-inch HD (1280×720) display with a pixel density of 294ppi along with Gorilla Glass protection 3 and Oleophobic coating. Unlike the Snapdragon processor on SF1, the SJ1.5 features a MediaTek MT6580 quad-core processor clocked at 1.32GHz. It has 1GB of RAM, 16GB of internal storage and can be expandable up to 32GB via a microSD card.
Coming to the camera, it has an 8MP Omni Vision OV8865 sensor on the rear with an aperture of f/2.2 and an LED flash, on the front it sports a 5MP selfie camera. The device is also dual SIM dual standby supported like the SF1 and also the same 3,000mAh Li-Po battery.
The device measures 146 x 73 x 7.95 and weighs 131 grams. The connectivity features don’t include 4G LTE but offer other basic features like 3G, Wi-Fi 802.11 b/g/n, Wi-Fi Direct, Bluetooth 4.0, GPA/A-GPS, and microUSB 2.0. It runs on Android 5.1 Lollipop based Obi Lifespeed UI.
The 2GB RAM and 16GB variant of Obi Worldphone SF1 costs only $199 while the Obi worldphone SJ1.5 is priced at $129. The device will be available starting from October, and the company has targetted to reach 50 markets by 2017.