Ever since Apple launched the iPhone 5s with the A7 processor having the 64-bit chipset, there has been a huddle from the chipset manufacturers on making their own 64-bit chips for the smartphones. There have been verbal attacks, and reversal of the same, but the efforts to make one in their own house is going on. Mediatek, the semiconductor company from Taiwan which has been producing chipsets for smartphones alongside a lot of other internal goods, has set a date for the release of the two 64-bit chips they are making.
The two chips MT6732 and MT6752 are the quad-core and octa-core solutions for the 64-bit processors, which would eventually become a part of the flagship smartphones in the second half of 2014, or in 2015. Mediatek was the first SoC supplier which produced “true octa-core” chipsets, which meant that all the eight cores could run the processes at the same time, unlike the octa-core chips from other brands which could take advantage of four cores at once.
The sources indicated that, The release of MediaTek MT6732 and MT6752 chips will further intensify the competition in the 64-bit segment, which currently accommodates a number of leading players including Qualcomm, Nvidia, Intel, Broadcom and Marvell Technology.
Mediatek has always faced some tough competition from the major chipset manufacturers such as Qualcomm, Broadcom, Marvell, Intel and NVIDIA and it wouldn’t be any different this time, as each of them would be in the process of making the high-end 64-bit chips for smartphones, but the market for Mediatek is different, as the company targets the low to mid-end devices with a different range of pricing.
We aren’t far from a time when the 64-bit chips and octa-core processors become mainstream and everything else looks modest. Just as the competition keeps picking up, companies trick the customers by verbal messages. Such was the case with Qualcomm’s senior VP and Chief Marketing Officer Anand Chandrasekhar, who said that the Apple’s A7 chip was nothing special because it didn’t add any consumer experience to the iPhone users, and it was just a gimmick to make the devices sell. At the same time, he even said that Qualcomm would probably start building the 64-bit chip because the customers are demanding that. The tables turned when Qualcomm released an official statement that the comments made by Anand were not accurate, and the company itself is looking to make the 64-bit chips.
“The mobile hardware and software ecosystem is already moving in the direction of 64-bit. The evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”-Qualcomm
Mediatek has been one of the well known and demanded chipset supplier in China, and many smartphone manufacturers have Mediatek as the choice because of the price which helps make the smartphones in a competitive range, unlike the high-end devices from Samsung, Apple, Sony which cost a lot because of the chips from the other well known brands.