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LeEco to Launch 4K TV’s in India with Reliance Jio Pushing LYF Branded Televisions



The current scenario of the smartphone market in 2016 is better than ever, and according to a report from smartphone market research, it is expected that over 1.5 billion smartphones are to be shipped in 2016. But interestingly, now the focus has shifted or rather starting to shift a little towards Television market. Sources claim that Reliance Jio and China’s LeEco, two major companies are soon going to step into the television market in the country and try their luck. Debuting with a hefty investment, these companies expect to pose a serious challenge to the top three brands in the country like Samsung, LG, and Sony.

Reliance Jio is an upcoming provider of mobile telephony, broadband services, and digital services in India. Its services were beta launched to Jio’s partners and employees on December 27, 2015. It will commercially launch its services in the second half of 2016. Interestingly, it get’s 7,00,000 customers before its commercial launch in India. The company will roll out a range of smart LED TVs under the Lyf brand, currently known for its 4G with VoLTE smartphones. The TVs are expected to launch with various screen sizes and will be sold in retail stores and e-commerce platforms starting this year.

However, LeEco is also ready with its own line-up of TVs that it will launch in the country around the same time. The company will give a rather fierce competition to Reliance with its low-profit margin strategy, selling the TVs for a very affordable price. This is the same strategy they used to sell out their smartphones, which are doing a pretty good job.

Reliance is expected to sell their TVs in three sizes like 43-inches, 50-inches, and 65-inches. Obviously, they are 4K TVs, and they will be paired with its Jio 4G high-speed internet services for the consumers. Currently, the TVs are being sold exclusively at the Reliance Digital stores or only through employee referrals. According to a reliable internal source, Reliance will be launching these TVs with an aggressive price and are aiming to be one of the leading players in the market with that.

On the other hand, a business official from LeEco India said that the company will have disrupting pricing for its smart TVs with an aim to capture a good chunk of market share. We don’t have any pricing for the TVs from the company but, according to him, the company is not going to compromise on the quality or the technical specifications of the products even though the pricing is going to be relatively less compared to what we have today on the market.

As per current estimates, Samsung, LG, and Sony together control around 70 percent LED TV market in India with Videocon and Micromax following them. Let us know which company would you prefer for TVs, would you go for the new brands or stick with the current offerings.


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