This is probably not the first time we are seeing a story where a brand promotes a Smartphone’s camera sample but the picture is captured by a professional DSLR. Almost every time we are invited to a phone’s launch when the camera department discussion comes in, we are shown some photos that are seriously breathtaking. Makes us wonder almost every time if this photo was actually captured with the same phone or with some DSLR.
Today, Huawei was caught when they had published a photo of a model along with the caption that’s mentioned below.
We managed to catch a beautiful sunrise with Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us. #OO
Clearly, the brand was trying to Imply that their P9 Smartphone can capture amazing photos in the low light, along with a photo’s that’s obviously captured with the same. But well, its not true since the photo in question was captured with the Canon EOS 5D Mark III DSLR. A click on the photo and you would be able to preview it in the large format along with the “Photo Details” as mentioned below.
Date taken 3/8/16, 5:35 PM
Dimensions 2000 x 1333
File name 0107 – Huawei – Facebook – Google+ – Instagram – Twitter.jpg
File size 1.75M
Camera Canon EOS 5D Mark III
Lens EF70-200mm f/2.8L IS II USM
Focal Length 135mm
F Number f/4
Camera make Canon
Flash Not used
Exposure Bias -1 EV
This clearly points that the photo is captured with a DSLR, while it’s being promoted as if it was from their this years flagship Smartphone that is soon going to launch in India. Talking about the picture, if you notice it is a beautiful shot that’s hard to capture generally from a phone since the details are impressive & most users would end up believing that this is a real picture.
Editors Note: This is not the first time we are seeing something like this, but it is probably the first time when the brand is caught because of the EXIF Data. Brands have been doing this to impress their customers, but you should always remember that the Camera Samples they publish are highly edited and not the RAW copies that we generally get from the Smartphones. Hence the next time, you are in to purchase a new Smartphone, don’t buy it based on the samples you see from any brand, but rather wait for the captures from Individual bloggers, YouTubers or Media Publications that give you a real idea on the Camera Performance.
Update: We have been pointed to similar issues that have been reported earlier, where it’s known that Nokia‘s PureView ads were also faked. They were featured when the Lumia 920 Smartphone was launched, while the brand acknowledged the fact post it was caught & you can read their apology here. If you recall any other similar issues, let us know in the comments section below.
Update from Huawei: The brand has sent us the following statement responding to this story as mentioned below.
It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9 advert, was shared to inspire our community. We recognise though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologise for this and we have removed the image.
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