GOQii, the company behind the GOQii fitness tracker, launched a new initiative called Sanjeevani Project. Until now, the fitness band usage is mostly limited to urban areas, and now, GOQii is taking it to the countryside. With the Sanjeevani Project, GOQii will be entering into public healthcare space. Today, the company started pilot testing the Sanjeevani Project on the eve of Worlds Health Day in Vaghadi and Charoti villages in Palghar district of Maharashtra. GOQii has worked closely with the local parliamentarian, Poonam Mahajan who also adopted these two villages.
Commenting on the launch, Vishal Gondal, CEO and Founder of GOQii said,
“Just as the telecom revolution, we are leapfrogging in the area of cutting-edge health care. We will begin a health revolution by leveraging technology to the fullest and bring preventive health care to the masses at their doorstep. We are hopeful that through this pilot project, we will be able to improve the quality of life at the grassroots level in the country”.
Under the Sanjeevani Project, GOQii will not only concentrating on the lifestyle related issues but also aims to address the bigger issues such as anemia, malnutrition, and women’s health. In the first phase of this project, the company has selected the 500 people from both the above mentioned villages who have access to smartphones. All these shortlisted people will receive the GOQii’s fitness band. Apart from the regular features like viewing step count, sleep, and food data, the company also offering the face to face consultation with the virtual health coach.
GOQii is also working with its partners to offer diagnostics and hospital care for conducting tests like Blood Pressure, ECG, Blood Sugar, and others at the user’s doorstep. Later the reports will be sent in a digital format and will also be stored in the Health Locker associated with the user’s account. Since the Sanjeevani Project is initially available only in Maharashtrian villages, the company also introduced the Marathi language option. Even though the Chat feature is available from the beginning of GOQii’s service, it is now slightly tweaked to ease the usage.
Even the GOQii doctor’s with whom the 500 users can virtually contact can communicate in both Marathi and Hindi languages. As of now, the Sanjeevani Project is only limited to the Vaghadi and Charoti, but the company aims to expand it to several other villages in the coming days. According to the rural health mission report, 31% of the India’s rural population travel more than 30 km to seek healthcare. But with the doorstep diagnostics and virtual doctors consultations, the villagers can look after their health without traveling the long distances just for regular checkups.