A new mobile phone brand called ‘ui phones‘ emerged in the already crowded Indian mobile phone market. BTM Exports Limited is the company behind the ‘ui phones’ brand who has announced that they have a mobile phone manufacturing facility in India. While the world is moving towards smartphones, there are still a good percentage of users who are using feature phones. The brand ui phones will be limiting to make only features phones, and all their devices will be manufactured locally under the “Make in India” campaign.
While there are no plans as of now to manufacture smartphones and tablets, the company isn’t ruling out the possibilities. Initially, the company will be selling mobile phones in the North and Eastern states of India including J&K, HP, Chandigarh, Punjab, Haryana, Rajasthan, Delhi NCR, UP, Uttrakhand, Bihar, West Bengal, Jharkhand, and Odisha. By the year end, the company might reach out to other parts of the country. The mobile phones that are being launched in the coming days will be priced between Rs. 800 to Rs. 1,400.
According to Nikhil Chopra who is the Executive Director at ui phones, the company will be focusing on the Tier II/ III towns with clear Value for money proposition.
A total of eight mobile phones will be launched under the ui phones brand. The list includes Super Connect 1, Super Selfie 1, Super Selfie 2, Super Selfie 3, Super Power 1, Super Power 1.1, Super Power 2, and Super Nexa 1 phones. Apart from the Connect 1, all the other devices come with earphones included in the box. The devices support dual SIM dual standby and also offers MicroSD card slot for storage expansion. As the company is targeting the Tier II and Tier III towns, these feature rich mobile phones will be coming with English and Hindi languages support. We are looking forward to the official announcement of these products in the market & will be updating this story with the exact pricing of these phones when they are launched. Stay tuned on PhoneRadar for more details.