Blueair launches Blue & Smart Classic Air Purifiers in India from Rs 22,990

Blueair has launched two new Air Purifiers in India which lets the users control the air quality at home or at the office. Considering the fact that India is a country where pollution is one of the major problems, the Purifier will be helping its users to get a healthier air to breath and these purifiers will go on sale for a starting price of Rs. 22, 990. The purifiers have been launched in Mumbai which are hyper-efficient, street-cool and affordable Blue and the loT-smart Classic ranges.

Blueair is been one of the leading innovative air purification technology for over 20 years and is also planning to expand the company’s retail network in Delhi and Mumbai. The purifiers will trap the airborne dust, smoke, viruses, chemicals and pollen and follows a new 360-degree air intake approach to air purification to optimise the air flow.

Our mission at Blueair is to help Indian women, children and men confront the health challenges posed by rising air pollution by giving them access to the best air cleaning technologies that can create safer indoor havens,” said Girish Bapat, Blueair Director West and South Asia Region.

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Girish said Blueair’s air purifiers, which are innovated in Sweden to put people in control of their own air quality with superior filtration efficiency, will now also be much easier to buy thanks to Blueair’s accelerating availability in multiple retail environments. He said the growth of Blueair has been extraordinary since the company launched its own organisation in India almost two years ago

“Blueair is the brand leader in the premium segment of India’s fast growing air purifier market. The launch of our new Blue air purifier creates a tremendous opportunity to allow even more people to breathe clean air at home and to further strengthen our position in the Indian marketplace,” Girish said

Blueair is premiering its new classic range models like 280i, 480i and 680i bringing Blueair iconic Classic air purifier into the loT age. The latest Blueair classic comes with Blueair’s built-in clean air intelligence technology that will help people understand what is polluting their indoor air. These new generation models will be delivering 20% more purified air with the faster speed settings with lower noise levels and also lower power consumption.

“Both the Blue and the Classic reflect Blueair’s industry leading design ethos to deliver simplicity together with inclusiveness in products innovated to deliver 100% air purification satisfaction, regardless of the pollution inside or out on the street,” said Girish Bapat.

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The Blueair Blue is available now from Rs. 22,990 in India while the Blueair new smart Classic will go on sale from Rs. 55,000. Will you get any of this purifier? Which city do you live in? Stay tuned to Phoneradar for more.