Asus ZenFone C launched with Intel Atom processor, 4.5-inch display for Rs. 5999

The budget smartphone market has another new smartphone from an old player, as the Asus Zenfone C gets debuted in Taiwan, with a price that equals to around $95. While announcing this, the company also launched a new portable charger with 9600 mAh capacity, named ZenPower 9600. [Update, Feb 11th: The ZenFone C is also launched in India.]

The Asus ZenFone C, in simple way, can be called the larger variant of the ZenFone 4 that was launched last year, as a part of the big Zen series (comprising of devices from 4-inch to 6-inch screen sizes). The ZenFone C comes with a 4.5-inch FWVGA display (480×854 pixels resolution), and it’s a TFT LED backlit screen. Internally, the device is powered by Intel CloverTrail processor with quad-thread Hyper-Threading Technology (1.2 GHz clocking speed), and there’s 1GB RAM support.

Other features include 8GB internal storage with MicroSD support, a 5-megapixel rear and VGA front-facing camera. The ZenFone C comes with a 2100 mAh battery, and the device has a thickness of 10.9 mm.

Asus has kept the same design as it is with the other Zenfone series smartphones, with a beautiful metallic rim in the front bottom, and a non-smooth back cover. The speaker grill is located on the back, while the two SIM card slots are seen under the back cover of the ZenFone C.

The phone runs Android 4.4 KitKat with Asus ZenUI, and there are apps such as What’s Next, Do it Later, Airlink, Omlet Chat, Weather and Calendar along with Asus Cloud service giving about 5GB of cloud storage to the users. Connectivity options include 3G, Wi-Fi, Bluetooth 4.0 with A2DP, support for GPS, A-GPS, GLONASS.

Important to note, the model number is ZC451CG. Released in Taiwan, the Asus ZenFone C is priced at NT$ ​​2,990 (which is about US $95).

Update: The Zenfone C is now launched in India, for the price of Rs. 5999, and it is going to be available from today, on Flipkart. If you want to purchase it offline, the device will go on sale at exclusive Asus stores from 18th February.