Connect with us

Phone News

Apple & Samsung Dominate Christmas 2015 sales with 69% Device Activations



The Christmas celebrations are now ended, and we have seen some huge discounts and promotional offers by the smartphone manufacturers to make use of this holiday season. According to the report from Flurry, a mobile analytics company acquired by Yahoo, Apple has dominated this Christmas season by capturing almost half of market share. We can’t see many Asian manufacturers since the Christmas day is not the biggest gift-giving day in many Asian countries unlike the singles days in China.

To be perfect, out of the total device activations during this festive season, Apple alone has a share of 49.1% in 2015, but it is lower than the 51.3% compared to last year. Samsung is the only manufacturer in the top three positions to see some growth in their share. Compared to 17.7% from 2014, the company has now managed to reach 19.8% in 2015. Microsoft has seen an almost 3X drop in 2015 which had settled for a market share of just 2% compared to 5.8% in 2014.

Christmas sale report (1)

LG stands at fourth position with a market share of 1.7% of this festive season, and Xiaomi is the debutant in this list and is also the only manufacturer that doesn’t sell its devices officially in the western markets. Talking about the form factors, the market size of the phablets is now more than doubled from 13% in 2014 to 27% in 2015. The increase in the phablet market comes at the cost of medium (3.5” – 4.9” screens) and small (under 3.5” screens) sized devices.

Christmas sale report (3)

The launch of iPhone 6s Plus might also be the boost for this massive growth, but the major share comes from the Android devices. Half of the Android devices activated this festive seasin are phablets while 12% of iOS devices activated are phablets. Apart from the device activations, we also have some details about the App installs.

There is almost 120% growth in the app installs on the Christmas day, compared to the earlier days of this month. December 25th is also biggest day of the year in terms of app installs. As seen with the earlier Christmas sales, 2015 is nothing short regarding huge bump in sales for the brands and app installations for the developers.

Continue Reading

Recommended Video

Connect on Facebook

Top 5

Top 53 months ago

Top Features of the Vivo V7 Plus Smartphone

Vivo has finally unveiled the all-new selfie-centric smartphone dubbed Vivo V7 Plus in India. Though it is the successor to V5...

Top 55 months ago

Top 5 Best Performing Smartphones Under Rs 30,000 You Can Buy in August 2017

2017 has been an amazing year for smartphones. We have seen some really great smartphones launching this year so far...

Top 57 months ago

Top 5 Features of the Panasonic Eluga Ray Smartphone

Panasonic launched the new Eluga Ray smartphone here in India a couple of weeks back. This is yet another offering...

Top 51 year ago

Top 3 Smartphones from UMi you should take a look at

UMi is a Chinese smartphone manufacturing company that has launched a couple of smartphones previously. The smartphone manufactured by the...

Top 51 year ago

Fix Top 5 Pokemon Go Problems like Server Issues, GPS error, Battery Drain

Pokémon Go by Niantic began rolling out to players across the globe, and like all any other new game release,...

Top 51 year ago

Top 5 Features of Samsung Galaxy On5 Pro & On7 Pro Smartphones

The South Korean smartphone manufacturer Samsung, has been doing pretty good job with the budget smartphone lineup. They have introduced...

iPhone 6s - 1750mAh Battery iPhone 6s - 1750mAh Battery
Top 51 year ago

5 Tips to Make your Smartphone Battery Last till the End of the Day

Smartphones are the most useful piece of gadget that we own, which helps us get our jobs done easily. We...

Samsung Galaxy S6 Edge Plus - Top Features Samsung Galaxy S6 Edge Plus - Top Features
Top 52 years ago

5 Most Important Features of Samsung Galaxy S6 Edge+

Samsung fans must be in awe this year, as they’ve got to see two new flagship devices within the span...

Top 5 Missing Features on Samsung Galaxy Note 5 Top 5 Missing Features on Samsung Galaxy Note 5
Top 52 years ago

Top 5 Missing Features on Samsung Galaxy Note 5

Samsung has launched the much-anticipated smartphone ‘Galaxy Note 5‘ with not much improvements over specifications, but you can find the...

Samsung Glaxat Note 5 Featured image Samsung Glaxat Note 5 Featured image
Top 52 years ago

Top 5 – Most Important features of Samsung Galaxy Note 5

Samsung Galaxy Note 5, the biggest announcement by Samsung Mobiles in New York. The features of the device are pretty...