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Blackberry officially announces the end of Hardware manufacturing, to focus more on Software

This is not the first time that we are hearing about this. However, it is now officially announced by the company that it won’t making any more phones by itself. Well, this doesn’t necessarily mean that this is the end of the line for the company. It certainly isn’t as they will be focusing more on the software side of things. Also, as far as hardware is concerned, Blackberry branding will be seen on other smartphones manufactured by the partners.

This essentially means that we will be seeing more hardware like the Dtek50 which is basically the rebranded Idol 4. And definitely, don’t forget the upcoming Dtek60 which is going to be a rebranded TCL 950 smartphone with minor improvements. So don’t be surprised if you see more like this in the future. It is also reported that the company is going to partner with a telecom joint venture in Indonesia. And this brand will make more hardware under its name. Stay tuned for more info on this.

Earlier: Amidst some of the popular smartphone brands like Apple, Samsung, etc. the once popular smartphone manufacturer Blackberry is looking to put an end to its hardware division soon. Yes, you heard that right, and this might happen sooner than you can imagine. According to the source, the company’s hardware makes up to about 65-percent of the company’s R&D expenditures, but it is reported that it only makes up to 1-percent of the global smartphone market.

BlackBerry’s CEO stated that he would be making a decision on the same by this month. So judging by that statement, it can be expected that we will be hearing some interesting news on this very soon as we are nearing the end of the month now. It is noted that the hardware division was once the primary reason for the company to be in the business. So it’s indeed surprising for many to hear about this news, although it is not confirmed yet.

According to the reports, the company ended up selling only 500,000 handsets and also their latest offering being the DTek50 is already under discount by a majority of the retailers. This smartphone was launched by the company a couple of months bac, and it touted to be the most secure smartphone. It was essentially a rebranded Alcatel OneTouch Idol 4. As far as the specs of the smartphone were concerned, it was not all that bad. It came with a 5.2-inchd display on the front, and it was powered by the Qualcomm MSM8952 Snapdragon 617, which is an octa-core processor.

Well, looking at the current scenario, it makes a lot of sense. Closing the hardware division will allow the company to solely to focus on the software side of things, which seems to be doing them more good at the moment than the software division. However, all these are just speculation at this point in time and we have no confirmation from the company on this. We will get to know more on this very soon, so stay tuned for more detailed info on this.

By Karthik Iyer on Thursday 29th of Sep 2016


SOURCE Blackberry
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