Zen Mobiles launched their latest affordable smartphone, Admire Swadesh in the India. The Chinese smartphone brands are now targeting sub Rs. 15,000 price segment, but the Indian brands chose to bring even more cheaper smartphones. With the Jio 4G launch, we have seen many VoLTE enabled smartphones launching at Rs. 5,000 price range. Now, the new Zen Admire Swadesh priced at Rs. 4,990 joins the list of affordable VoLTE smartphones. At such a low price, the company is also offering a screen guard and transparent case for free with the device. There is also a six months screen replacement warranty that can be availed for one time. It will be available in Champagne and Blue color options.
Speaking on the occasion, Sanjay Kalirona, CEO of Zen Mobile, said,
Regional languages are becoming increasingly important, specially, in a country like India where multiple languages are spoken. Keeping that in mind, we have introduced 22 regional language support feature in Admire Swadesh to serve the unique needs of Indian consumers, and to overcome communication hindrance. We, at Zen Mobile are poised to drive the next step smartphone evolution by offering a comprehensive ZENERATION 4G portfolio of quality devices. Going forward, we will continue focus on strengthening our 4G portfolio in 2017, by launching exciting new devices at the most competitive price points.
Talking about the specifications, it sports a 5-inch IPS display offering HD (1280 x 720 pixels) resolution. It comes powered by an unknown quad-core processor clocked at 1.3GHz. The Admire Swadesh also packs 1GB of RAM and 8GB of internal storage that can be expanded up to 32GB. It runs on Android 6.0 Marshmallow out of the box and included pre-installed apps that decrease the available storage on this device. Coming to the cameras on this device, there is a 5MP camera on the rear with LED flash and a 2MP selfie camera on the front. It supports dual SIM dual standby, and only one SIM offers 4G LTE connectivity at any point of time.
The company mentioned the device to support 22 Indian regional languages like Telugu, Tamil, Oriya, and Urdu on the system level. With all these low-power specifications, the 2,000mAh battery on the Admire Swadesh can give at least a day long battery life. Connectivity options include 4G, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, 3.5mm Audio port, and a MicroUSB 2.0 port. Recently, Xiaomi launched the Redmi 4A priced at just Rs. 5,999. At a slightly higher price, the Redmi 4A offers better specifications than the Admire Swadesh. However, the Redmi 4A is sold via weekly flash sales and is hard to purchase with the limited stock availability.