Zen Admire Star with 4.5″ FWVGA Display Launched at Rs. 3,290

Zen Mobile had recently launched the new smartphone in the part of Cinemax series named as Zen Cinemax 3 that came with basic level specifications and priced at Rs. 5,499. Now, the Indian based smartphone company has unveiled a new entry-level smartphone under Admire series called as Zen Admire Star. It is priced at 3,290 INR and is powered by latest Android 6.0 Marshmallow out of the box with pre-installed applications such as Zen App Cloud, Saavn, UC Mini Browser, Zen Care app, Vuliv and NexGenTV.

This smartphone comes packed with a polycarbonate glass panel on the back and is equipped with a quad-core processor that clocks at 1.3 GHz accompanied by 512 MB RAM and 8GB of internal memory. It supports dual SIM smartphone and features 4.5-inch FWVGA display with 854 x 480 pixels resolution that offers a 218PPI of pixel density. Connectivity options include on the smartphone are 3G HSPA+, GPRS / Edge, Bluetooth, Micro USB port, 3.5 mm audio jack, GPS / A-GPS, Wi-Fi 802.11 b/g/n and FM Radio.

Commenting on the launch, Sanjay Kalirona, CEO, Zen Mobile said, “We are helping a large part of the population to upgrade their lifestyles with our smartphone – Admire Star. The smartphone offers high-end features, powerful battery and enhanced multimedia experience at an exceptionally competitive price. At Zen Mobile, we are constantly working towards fulfilling consumers’ dreams and desires. I am confident that our new addition, Admire Star, is going to be a formidable proposition with the offered features at this price point.”

As per as the cameras are concerned, the device packed with a 5MP primary camera with LED flash that is capable of recording videos in 720p at 30 frames per second. On the front, it has a 1.3MP secondary camera for selfies and video chats. It is backed by a removable 2000 mAh capacity battery that can give 200 hours of standby time and delivers a talk time up to 6 hours. The Zen Admire Star smartphone comes equipped with an SOS feature that ensures in the case of emergency; immediately consumers can send their location to five predefined numbers.