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Yu Yureka Hands-on, Initial Impressions & Photo Gallery



Yu Yureka Box

Micromax attempts to put in, a tough competitor in the budget range, against the likes of hot-selling Redmi Note 4G and Asus Zenfone 5 in India. The new brand “Yu”, and its first smartphone “Yureka” is stealing the limelight not just for the specs, but also for its sales strategy, following Xiaomi and Lenovo and selling it online, through Amazon India. Now, getting one is already difficult, but is it really the one you should get for that price? Our initial impressions are both the ways – No for build quality, Yes for everything else.

Run through the specs quickly, the Yureka comes with a 5.5-inch 720p display with Gorilla Glass 3 protection, and it is powered by Qualcomm Snapdragon 615 octa-core chipset, 2GB RAM and Adreno 405 GPU. There is a 13MP rear camera and a 5MP front-facing camera included, and the device has a 2500 mAh battery.

First thing as usual – the design and build quality. As good the Yureka looks with the design, it is as bad it could be with the build quality. Light in weight, the phone easily feels like one of those cheap Chinese built phones. Not that Yu is to be blamed here for it, they could not anyways modify the Coolpad F2 that is rebranded to come as the Yureka in India. Still, for the end user perspective, there were a lot of expectations from it. The button placement as well worried me a bit, as while pressing the power button, the device has to be held tight and that is where the volume rocker gets pressed, unnecessarily. The back cover is waxy smooth, with a different kind of texture that doesn’t feel or look bad at all.

Opinions differ, and in my opinion, it is too light a device for that big screen and thus, I never felt like holding a good device. Though, the only positive I see is its back cover, as it isn’t as slippery as the Redmi Note’s back is, and you tend to rely on the friction of back cover on bigger phones. To add to that, it won’t take fingerprints and scratches, unlike the glossy backs.

The touch sensitive navigation buttons on the front bottom are well illuminated, and on the first look, the center home button circle looks quite similar to the Apple iPhone 4s and previous ones, making it more obvious as the buttons on the either side of it being hidden unless the screen is actively being used.

Issues between OnePlus and Yu have been all about the CyanogenMod, which looks like the most interesting part of the Yureka. There are noticeable absentees in the list of CyanogenMod features that were seen in the OnePlus One, but that is understandable as what we see here is the standard ROM, and some of the features in CyanogenMod of the “One” were specially modified for it. But, forget that and get welcomed by a vibrant, ever-cool and responsive CM 11s based on Android 4.4.4 KitKat in the Yureka.

The software part here takes much credit than the internal hardware, for the swift UI. But again, too early to judge how quick is it, only within a day’s usage. But again, we’re here only sharing the initial views and we love it so far. There is so much to offer for the user to personalize and customize the interface, with tons of options – a CyanogenMod special as always.

A few battery calibration issues in the beginning, with the graph going zig-zag but within a few hours, everything seemed normal. The touch response has been already quite good, and I did play around with camera app for sometime, only to feel happy that the focusing was swift, capture was quick and you don’t have to wait before taking the next shot.

Rest of it, you’ll find out in the camera review that will be up soon. And we’ll take some good time before concluding about the Yureka, and how well it fares against the Xiaomi’s Redmi Note 4G smartphone.


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