Xiaomi is the fourth largest smartphone brand in the world and the second largest in China. More than the premium segment, the company has been dominant in the budget segment with their Redmi lineup. Back in 2016, Xiaomi in collaboration with French designer Phillipe Starck has unveiled the bezel-less Mi MIX concept smartphone completely made up of ceramic. Last year, the company launched the Mi MIX 2 with few changes to make it easy for mass production.
Now, Xiaomi seems to enter a completely new smartphone segment in the near future. Xiaomi caters several niches in the Chinese market with its arsenal of subsidiaries. It even sells Bath Towels and Cooking Utensils through its Mi Home stores in China (for complete Xiaomi portfolio visit our Everything Xiaomi page). Now, a new Xiaomi subsidiary called Black Shark came out of the stealth mode. The company’s verified page on Weibo confirms it as a mobile phone manufacturer.
In laptops, we have gaming specific brands like ROG and Alienware from Asus and Dell respectively. Now, Xiaomi seems to create gaming specific smartphone brand with the Black Shark. According to the Chinese government website, the first smartphone from Black Shark will come with a flagship processor and aviation-class cooling system. It is even mentioned to feature DSP integrated graphics, but we don’t have any information regarding that.
The Tianjin Venus Investment which was set up by Xiaomi in December 2013 owns almost 22% share in Black Shark. We might see the first ever gaming-centric smartphone from Xiaomi in the next couple of months. It will be competing with the Razer Phone launched late last year. By the time Black Shark launches its first smartphone, Razer might unveil the successor to Razer Phone. At the upcoming MWC 2018, Xiaomi is rumored to showcase the Mi MIX 2s bezel-less smartphone powered by Snapdragon 845.