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Officially Launched

UMI Fair with Fingerprint Sensor and 8MP Camera Launched for just $99



As we said earlier, UMI is a small Chinese manufacturer that is known for manufacturing low-cost smartphones. Unlike the price which is very low when compared with the other major competitors, the specifications of the UMI devices are more superior than what others offer at the same price range. Last week the company has launched a new smartphone called ‘Umi Fair’ and is also priced at just $99.

The device also includes a fingerprint sensor for additional security and is priced very nominal at just $99. This is also the most affordable smartphone to feature a fingerprint sensor. Earlier to this, UMI Iron which is the flagship model from the company came with eye recognition technology that identify your unique vein pattern and also the grey-scale information for unlocking the device.

Talking about the device specifications, it sports a 5-inch HD (1280×720) IPS display. Even with such a low-pricing, the device doesn’t feel cheap with a premium Aluminum body. Under the hood is the 64-bit MediaTek MT6735 quad-core processor along with 1GB of RAM.

UMI Fair smartphone launched (1)

There is 8GB of internal storage along with a microSD card slot for storage expansion. Coming to the camera, it has an 8MP rear camera with dual LED flash and a 2MP front camera for selfies. The device comes with a battery of 2,250mAh capacity that is expected to come with a minimum 24 hours of battery life.

UMI Hammer S that was priced at $150 is the first smartphone from company to include a fingerprint sensor. It also include a USB Type-C port for data transfer and charging. The Hammer S is also good low-cost smartphone with mid-range specifications. Apart from the Fingerprint sensor, the device sports a 5.5-inch 2.5D HD display and is powered by a 1.0GHz MediaTek MT6735 quad-core processor.

The device includes 2GB of RAM, 16GB of internal storage, and 3,200mAh battery.It also came with a unique feature called HOME+ to control your electronic directly with your Hammer S smartphone. Recently the company announced a new smartphone UMI Zero 2 with dual displays that were first seen on Yotaphone and Yotaphone 2. Another Chinese manufacturer Oukitel U6 is the other device that was launched with dual display and costs only $240.

Earlier the company released the BOM (Bill of Materials) details for $99 priced smartphone, that includes the cost of the every part used in the build of the device.


Estimated Cost of UMI Fair


LCD & Touch Panel$18.9
Case Materials$9.2
Fingerprint Sensor$6.5
LTE RF Module$6
Packaging Materials & Accessories$5.4
Assembling Fee$3.5
Wastage Fee$1.6
Sales Platform Operation Expenses$12

With the parts used in the smartphone and manufacturing costs added, the UMI Fair is costing at $96.9 which is 97.87% of the retail cost. With a Fingerprint sensor and Aluminum body the device feels premium in the hand. We can expect UMI Fair to give tough competition to the likes of Xiaomi Redmi 2 Prime, Coolpad Dazen 1 and few others smartphones under $100 price range.


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