Panasonic to Launch Sanyo Branded Smartphones in India in 2017
While Panasonic is still a smaller player in the smartphone market, it has a good offline presence like the well-established players like Samsung. Gionee, OPPO, and Vivo are also investing heavily in the offline markets since the online sales are much lower when compared to the offline sales. The other Chinese companies like Xiaomi, Coolpad, OnePlus, and LeEco are mostly limited to just online stores. Panasonic has already started selling Sanyo-branded TVs in the Indian market. Starting from 2017, Sanyo will also launch its own smartphones. More importantly, the Sanyo smartphones will be limited to just online stores.
In December 2014, Micromax announced the YU Televentures as the online only smartphone brand. Motorola is the first smartphone brand in India to sell exclusively via online stores. It has then launched the Moto E and Moto G smartphones on Flipkart and later most of the Chinese brands also followed the same path. But with the increased competition in the online segment, online exclusive brands are also trying to sell their smartphones in the online market.Talking about the Sanyo smartphones, they will be available on all the major online stores in India.
If the Sanyo has done well with the TV and smartphones, then the company will launch more products under the new brand name. As of now, the Sanyo TVs are available on Amazon India, and it has some competition from the brands like LeEco, VU, and TCL who also sells their TVs exclusively through online stores. While the Sanyo is one of the oldest brands in the consumer electronics segment, let’s see how it does as an online exclusive brand in India.