LeEco, the Chinese technology company which entered the smartphone market in just 2015, had risen to one of the top online brands in China. In January this year, the company launched two of it smartphones – Le 1S and Le Max in India, their first market outside of China. With the huge popularity of its budget devices, the company also recently launched the Le 2 and Le Max 2 in India. Till date, the company is just importing all their devices from China but with the Indian Government’s “Make in India” initiative, today the company inaugurated its first manufacturing facility in Noida, India.
The company is starting with a small capacity of 60,000 devices per month and will be ramped in the coming months. After entering in India market in January 2016, now the company had sold more than one million handsets. Earlier at the Le 1s Eco launch, the company also announced to set up Content Delivery Networks (CDN) in 10 Indian cities by the end of 2016. As the company bets big on content, all the CDN’s will help them in providing seamless distribution.
Soon the company will also set up its own franchise showrooms covering all over India. Earlier to LeEco, Xiaomi and Gionee started their manufacturing in India from last year while Vivo and OPPO began their manufacturing process from 2016. Recently Xiaomi launched their latest Make in India smartphones – Redmi 3S and Redmi 3S Prime. Both Gionee and Xiaomi uses the Foxconn’s plant in Sri City, Andhra Pradesh for manufacturing their devices.
Just like Xiaomi, LeEco also sells their smartphones through their own online store LeMall along with other e-commerce sites. While Xiaomi is yet to launch their Smart TV’s in the Indian market, LeEco also jumped into the TV market by launching the Super3 4K UHD SmartTV’s.