The long-time (11 years to be precise) ASUS CEO – Jerry Shen has stepped down as CEO of the company with effective of January 1, 2019. The resignation also calls for a new comprehensive corporate transformation that involves ASUS’ new co-CEO structure alongside a shift in mobile strategies as well, according to Engadget.
The report additional reveals the reasons for his departure, stating Shen’s focus is on his new AIoT startup named – iFast, as a chairman and CEO. The startup is a business targeting B2B applications. Furthermore, Shen has stated that he would devote himself assisting ASUS effective transition into the AIoT industry.
According to ASUS, the company’s focus on mobile division would slightly change to gaming powered smartphones than the consumer-oriented devices, which means in the near future, we could expect more of ASUS ROG phones and lesser Zenfones.
The report further suggests, one of the reasons for this significant shift in the mobile strategy is that the company had a one-time loss of $195 million to cover the loss of inventory, royalties, production costs, and organizational adjustment expenses.”
Nevertheless; ASUS had been getting along well with its ASUS ROG gaming phones, which released earlier this year. And, nonetheless, the Zenfone series are doing remarkably good in the Indian market, especially in the mid-range segment. Earlier this week ASUS has launched Zenfone Max Pro M2 and the Zenfone Max M2 phones in India under Rs 15,000 segment.
Lastly, the affirmed mobile strategy transition period is yet to be known. We have to wait and anticipate how this shift affects the Zenfone fans, primarily in India.
Furthermore, the replacement of ASUS CEO is currently carried out by two acting CEOs – S.Y. Hsu, who is the ASUS PC business lead and Samson Hu, the global customer service lead.